Brand Tone

friendly, empowering, aspirational, and supportive

Brand Values

• •Empowerment & Personal Growth
• •Flexibility & Practicality
• •Mental Wellness & Self-Care
• •Sustainability (reducing paper waste)
• •Community
• •Aesthetics & Quality

Best Practices

• •Embrace Empowerment: Use active, encouraging language that inspires users to take control and make positive changes. Words like "design," "create," "achieve," "transform," and "empower" fit well.
• •Highlight Flexibility & No-Waste: Consistently mention the benefits of the undated format – starting anytime, no wasted pages, and adapting to individual needs.
• •Integrate Self-Care & Wellness: Weave in the mental health and self-care aspects naturally. Talk about making space for oneself, tracking moods, and prioritizing well-being alongside productivity.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a supportive friend. Use relatable language, emojis where appropriate (especially on social media), and a generally positive and upbeat tone.
• •Show, Don't Just Tell (with a Visual Flair): Pair copy with aesthetically pleasing visuals that reflect the brand's style. Encourage user-generated content to showcase real-life use and build community. The copy should complement this visual appeal, often using descriptive and evocative language.

Social Perception

Customers generally perceive GirlGottaChange.co positively as a provider of high-quality, aesthetically pleasing, and functional planners that aid in organization and personal development. The undated format is a significant draw for many, offering flexibility and reducing waste. The focus on mental health and self-care resonates well with their audience. The brand is seen as inspiring, particularly due to the founder's story. However, isolated negative reviews regarding customer service and one serious accusation of racism (which the company has responded to) exist, indicating that while the majority perception is positive, some customers have had negative experiences. The brand actively encourages reviews and seems to engage with customer feedback.

Copy Examples

• •Headline: Stop Dreaming, Start Designing. Your Best Life Awaits. Body: Feeling overwhelmed? Our undated planners are here to help you reclaim your days, focus on what truly matters, and turn those big goals into daily wins. No wasted pages, just pure potential. #GirlGottaChange #DesignYourBestLife
• •Instagram Post: Image: A flat lay of a colorful, filled-out planner page with a cup of tea. Caption: Sunday vibes = cozy moments and planning for a week of wins! ✨ Our 'Design Your Best Life' planner isn't just about to-dos, it's about making space for YOU. What are you prioritizing this week? #SelfCareSunday #PlannerLove #MentalWellnessJourney
• •Facebook Ad: Headline: Tired of Planners That Don't Get You? Body: GirlGottaChange planners are designed by a planner-lover, for planner-lovers. Undated, beautiful, and packed with features to support your mental health and productivity. Join thousands designing their best lives! Shop Now & Get a FREE gift! #GoalGetter #UndatedPlanner #IrishBusiness
• •TikTok Video Concept: Visual: Quick cuts showing someone excitedly unboxing a planner, writing initial goals, and then flipping through a few beautifully decorated weekly spreads. Voiceover (upbeat, friendly): Okay, let's be real, that 'new planner feeling' is EVERYTHING! 😍 With GirlGottaChange, you can start that feeling ANY day of the year. Ready to finally get organized and make space for your dreams? Let's do this! #PlannerAddict #OrganizationHacks #NewBeginnings
• •Email Subject Line: Your Blueprint to a Brighter, More Organized You. 💖 Body Snippet: Hey [Name], Imagine a planner that adapts to *your* life, not the other way around. That’s what we’re all about at GirlGottaChange. Our undated planners help you focus on your goals, track your progress, and most importantly, make every day count. Ready to design *your* best life?