Brand Tone

empowering, supportive, and friendly

Brand Values

• •Empowerment
• •Mental Well-being and Self-Care
• •Sustainability and Practicality
• •Community
• •Quality and Thoughtful Design

Best Practices

• •Lead with Empowerment: Always frame your message around what the customer can achieve. Use active, encouraging language like "Design," "Create," "Achieve," and "Transform."
• •Highlight the "Why," Not Just the "What": Instead of just listing features (e.g., "undated pages"), explain the benefit ("so you can start anytime without wasting paper or feeling guilty"). Connect features to feelings of freedom, control, and well-being.
• •Maintain a Supportive, Friendly Voice: Write as if you're a friend giving encouraging advice. Use "we" to build a sense of community and "you" to speak directly to the customer's needs and aspirations.
• •Incorporate Mental Health and Self-Care Language: Regularly use terms like "well-being," "mindfulness," "self-care," "gratitude," and "mental clarity" to reinforce the brand's core values. This is a key differentiator.
• •Tell a Story: Weave the founder's journey and the "why" behind the brand into your content where appropriate. This adds authenticity and helps customers connect with the brand on a deeper, more personal level.

Social Perception

The public perception of GirlGottaChange is largely positive. Customers often express delight with the product, highlighting its quality, aesthetic appeal, and effectiveness in helping them become more organized. Many reviews describe the planner as the "best they've ever had" and appreciate the focus on mental health alongside productivity. The undated format is a major selling point for many users. While there are some criticisms regarding customer service and occasional stock issues, the overwhelming sentiment in customer testimonials and reviews is favorable.

Copy Examples

• •Your daily reminder to put yourself first. Juggling work, life, and everything in-between? We get it. The 'Design Your Best Life' planner isn't just about to-do lists; it's about creating space for your well-being. Plan your day with intention, track your goals, and never forget the most important project: you. ✨ #GirlGottaChange #DesignYourBestLife #MentalWellness
• •Stop Wasting Paper. Start Planning for a Better You. Tired of planners that don't fit your life? Our undated planner lets you start anytime, so you never waste a page. With sections for goals, budgets, and daily self-care, it’s the all-in-one tool you need to design a life you love. Ready for a change? Click to shop now.
• •The 'Design Your Best Life' Undated Planner. This is more than just a planner—it's your personal life coach. Created for the woman who is ready to take control, our signature planner is designed to help you organize your schedule while prioritizing your mental health. Featuring undated monthly and daily spreads, goal-setting worksheets, and mood trackers, it’s the flexible, guilt-free way to build routines that stick.
• •Things our planner helps you do: -> "Stop procrastinating" -> "Actually stick to your goals" -> "Make time for self-care" -> "Feel organized & in control". It's time to become the best version of you. Are you ready? #planner #organization #smallbusiness #selfcare
• •Feeling overwhelmed? Let's fix that. Hi [Name], this week is for reclaiming your peace of mind. We've got the tools to help you get there. Open up for a special treat and tips on designing a calmer week.