Brand Tone

Empowering, Motivational, Supportive, Friendly, Practical, Solution-Oriented, Aesthetically Conscious, Modern, Authentic, and Relatable

Brand Values

• •Empowerment: Enabling individuals (primarily women) to take control of their lives and design their desired future.
• •Organization & Productivity: Providing tools that help users manage their time, tasks, and goals effectively.
• •Self-Care & Mental Well-being: Integrating elements like mood trackers and routine planning to support users' mental health.
• •Flexibility & Adaptability: The undated nature of the planners champions a system that adapts to the user's life, not the other way around.
• •Sustainability & Waste Reduction: The emphasis on undated planners to avoid paper waste.
• •Community: Building a supportive network of users.
• •Intentional Living: Encouraging users to be mindful and deliberate in their planning and actions.
• •Inclusivity & Positivity: As seen in some social media messaging, promoting self-love and acceptance.

Best Practices

• •Maintain an Empowering and Supportive Voice: Always use language that uplifts, motivates, and reassures your audience that they have the power to change and design their lives.
• •Highlight Benefits Over Features: Instead of just saying "undated pages," explain *why* that's great: "Never waste a page again! Start your planner any day of the year and adapt it to your unique schedule." Focus on the transformation the planners offer (e.g., less stress, more achievement, better self-care).
• •Foster Community Interaction: Actively engage with comments, ask questions, and encourage user-generated content. Make your audience feel seen, heard, and part of a supportive group.
• •Showcase Authenticity and Relatability: Share the founder's journey, customer testimonials (the good and the constructive, showing you listen), and acknowledge that life isn't always perfect but planning helps navigate it.
• •Keep Visuals Consistent and Aspirational: Ensure all imagery and video content across platforms align with the brand's modern, clean, and aesthetically pleasing style, reinforcing the desirability of an organized and intentionally designed life.

Social Perception

Positive, Helpful, Supportive, Aesthetic Appeal, but with some areas for improvement in offering more options like pre-dated planners and consistently reliable customer service.

Copy Examples

• •Instagram Post (Product Focus): Stop letting your days run you. It's time to design *your* best life, one beautifully organized page at a time. Our undated 'Design Your Best Life' planner adapts to your unique rhythm, empowering you to conquer your goals and cherish your journey. What will you plan first? ✨ #GirlGottaChange #DesignYourBestLife #PlannerLove #GoalGetter #SelfCareJourney
• •Facebook Group Engagement Post: Hey #GGCsquad! 👋 We know life can get hectic. What's ONE small planning win you've had this week that made a big difference? Maybe you finally tackled that to-do list, or scheduled in some much-needed 'me time'? Share your victories below – let's inspire each other! 👇 #GirlGottaChangeCommunity #PlannerWins #MotivationMonday #SupportEachOther
• •TikTok Video Script (Quick Tip): (Visual: Quick flip through of a planner, highlighting a specific feature like the mood tracker) Feeling overwhelmed? 🤯 Quick tip: Start your week with our mood tracker! 📝 Taking a moment to check in with yourself can transform your productivity and well-being. Plan your best life, inside and out! #GirlGottaChange #PlannerTips #MentalWellness #ProductivityHacks #UndatedPlanner
• •Website Homepage Headline & Sub-headline: Headline: Ready to Stop Dreaming and Start Doing? Sub-headline: GirlGottaChange undated planners are your beautifully designed, endlessly flexible partners in turning chaos into clarity and goals into achievements. It's time to live your best life, intentionally.
• •Pinterest Pin Description: Unlock your potential with the ultimate undated planner from GirlGottaChange. Perfect for busy women, students, and anyone ready to embrace organization, self-care, and goal-setting. Discover inspiring layouts and designs to help you design a life you adore. Click through to find your perfect planning companion! #GirlGottaChange #UndatedPlanner #PlannerAesthetic #ProductivityTools #SelfCare #GoalSettingTips