Brand Tone

Approachable & Friendly, Empowering & Confident, Authentic & Relatable, Helpful & Informative, Feminine & Glamorous (with a touch of playfulness)

Brand Values

• •Quality & Efficacy
• •Ease of Use & Effortlessness
• •Authenticity
• •Customer-Centricity
• •Resilience & Passion
• •Affordable Luxury

Best Practices

• •Embrace "Effortless Elegance": Always highlight the ease of use and the sophisticated, beautiful results. Use words like "effortless," "easy," "seamless," "gorgeous," "radiant," "glow."
• •Channel the Founder's Voice: Infuse copy with Galit's passion and her mission to create "must-haves" that she herself would use and that solve everyday beauty needs. Mentioning her story or philosophy can add authenticity.
• •Focus on Empowerment and "Feeling Good": Frame products not just by their features, but by how they make the wearer feel – confident, beautiful, and the best version of themselves.
• •Be Approachable and Relatable: Use a friendly, conversational style. Ask questions to engage the audience. Avoid overly technical jargon unless explaining a specific benefit in simple terms.
• •Maintain Visual & Verbal Consistency: Ensure the copy's tone (feminine, glamorous yet practical, authentic) aligns with the visual branding (soft, glowing, elegant) across all platforms. The promise of "affordable luxury" should also be subtly reflected.

Social Perception

Trusted by Many, High-Quality Formulas, Founder-Driven & Relatable, Evolving Brand, Influencer Approved, Underrated Gem

Copy Examples

• •Instagram Post (New Product Launch): Meet your new everyday obsession! ✨ We've poured our hearts (and the best glow-boosting ingredients!) into our [New Product Name]. Get ready for effortless application, that signature Girlactik glow, and a formula that feels as good as it looks. Because you deserve makeup that makes you feel amazing, without the fuss. Link in bio to discover the magic! #GirlactikGlow #NewCollection #EffortlessBeauty
• •Facebook Ad (Highlighting Jello Gloss Balm): Tired of choosing between color and care? Our Jello Gloss Balm is the cult-favorite for a reason! 💋 Packed with Vitamin E and Avocado Oil, it delivers a gorgeous tint and all-day hydration. As Galit, our founder, always says, 'I create products I know we all need!' Get yours and feel the Girlactik difference. Shop Now! #Girlactik #JelloGlossBalm #LipCareMeetsColor #MakeupMustHave
• •Product Description (Website - Luminous Face Powder): Unlock that 'lit-from-within' radiance! Our Luminous Face Powder isn't about masking your beauty, it's about enhancing it. Finely milled for a silky-smooth finish, it sets your makeup while imparting a subtle, sophisticated glow that lasts. Easy to wear, gorgeous on the skin – it’s the Girlactik promise. Get ready for compliments! #LuminousSkin #GlowGetter #GirlactikBeauty
• •Email Subject Line (Sale Promotion): Your Everyday Glam Just Got a Little Sweeter (and a Little Discounted!) 😉 (Body Snippet): Hey Gorgeous! We believe feeling beautiful shouldn't be complicated. That's why we're giving you [X]% off your Girlactik favorites – the must-haves designed by our founder, Galit, to make your routine easier and your glow brighter...
• •TikTok Video Caption (Tutorial): GRWM: 5-minute glow-up with Girlactik! ✨ Watch how I use our [Product 1] & [Product 2] for an effortless, radiant look. No complicated steps, just pure, easy-to-wear glam that lets your true self shine! What are your go-to Girlactik staples? 👇 #GRWM #EasyMakeup #Girlactik #EffortlessGlow #MakeupTutorial