Tono de Marca

Artisanal & Traditional, Quality-Focused & Premium, Passionate & Evocative, Warm & Welcoming, Innovative yet Rooted

Valores de Marca

• •Craftsmanship/Artisanship
• •Quality
• •Tradition
• •Territorial Connection (Piedmont)
• •Human Element/Passion
• •Customer Joy/Delight
• •Innovation & Growth

Mejores Prácticas

• •Emphasize Heritage & Craftsmanship: Consistently use words like "artisanal," "handmade," "traditional," "since 1970," and "Piedmontese recipes" to reinforce the brand's roots and dedication to quality.
• •Use Evocative & Sensory Language: Appeal to the senses by describing the taste, texture, and aroma of the products (e.g., "delight your palate," "always fragrant," "soft and well-filled"). Connect emotionally with phrases like "sweet joys."
• •Maintain a Warm and Passionate Voice: Convey the love and dedication behind the products. Use phrases that suggest care, passion, and a personal touch, aligning with "love story with food" and "our team that has become our family."
• •Highlight Quality Ingredients & Processes: Regularly mention the use of "high-quality raw materials," "local ingredients," and the meticulous "hand-produced and packaged" nature of the items.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, product packaging, and customer communications is harmonious, reflecting the established values of quality, tradition, and passion. Train any staff involved in communication on these core brand messages.

Percepción Social

High-Quality Products, Artisanal & Authentic, Reliable (for special occasions/gifts), Good Service (generally), Established & Reputable, International Reach

Ejemplos de Copy

• •Giovetti Alta Pasticceria: Crafting Piedmont's sweetest traditions, by hand, since 1970. Taste the love in every bite.
• •Experience the magic of authentic Italian Panettone. Lovingly handcrafted by our master pastry chefs using ancient Piedmontese recipes and the finest local ingredients, our Panettone is a celebration of tradition, ready to bring joy to your table.
• •Golden, fragrant, and made with passion. Our Torcetti are more than just biscuits; they're a piece of Piedmontese heritage, a small, sweet joy baked daily in our workshop. #GiovettiPasticceria #HandmadeSweets #ItalianPastry #ArtisanBakery #SweetTraditions
• •For over 50 years, Giovetti has been synonymous with 'alta pasticceria.' It's not just our profession, it's our passion – a dedication to quality, to the rich traditions of Piedmont, and to the simple joy that a perfectly crafted pastry can bring. We gift sweet joys, from our family to yours.
• •Share a Taste of Tradition: Giovetti's Easter Colombe Are Here!