Brand Tone

passionate, community-focused, and supportive, with a clear enthusiasm for cycling

Brand Values

• •Community
• •Passion for Cycling
• •Quality and Performance
• •Accessibility/Inclusivity

Best Practices

• •Speak the Cyclist's Language: Use terminology and references that resonate with cycling enthusiasts, showing an authentic understanding of their world.
• •Foster a Sense of Belonging: Frame messages to make customers feel like part of the "Gioventu CC" family. Encourage interaction and sharing of experiences.
• •Highlight the Experience, Not Just the Product: Focus on the joy, freedom, and accomplishment that cycling and good gear enable.
• •Maintain an Encouraging and Positive Voice: Motivate and inspire cyclists of all levels. Avoid elitist or overly technical jargon that might alienate some.
• •Be Visually Consistent: Ensure that the imagery used alongside the copy aligns with the passionate and community-driven brand identity (e.g., diverse cyclists, scenic routes, shared moments).

Social Perception

Positive Sentiment, Cycling Focused, Community Oriented, Limited Mainstream Visibility

Copy Examples

• •Feel the rush, embrace the road. Our latest collection is here to fuel your passion, every kilometer of the way. #GioventuCycling #RideWithUs
• •More than just a jersey, it's a statement of your dedication. Join the Gioventu community and share your journey. #CyclingLife #GioventuCC
• •Conquer those hills, chase that horizon. We've got the gear to support your ambition. What’s your next cycling goal? #BikeGear #CyclingCommunity
• •From sunrise sprints to weekend adventures, Gioventu is with you. Discover apparel that performs as hard as you do. #CyclingApparel #RideInStyle
• •It's not just about the bike, it's about the feeling. Experience the difference with Gioventu. #PassionForCycling #Gioventu