Brand Tone

Inspiring, Approachable, and Passionate.

Brand Values

• •Creativity and Self-Expression
• •Connection to Nature
• •Appreciation for the Everyday
• •Resilience and Transformation
• •Community

Best Practices

• •Lead with Passion and Inspiration: Always start from a place of genuine excitement for the creative process. Use enthusiastic and encouraging language to make followers and customers feel like part of your artistic journey.
• •Tell the Story Behind the Art: Every piece and collection has a story. Share the inspiration—whether it was a memory, a walk in nature, or a studio experiment. This adds depth and emotional connection to the work.
• •Use "You" and "We" to Foster Community: Frame your copy to be inclusive. Use "you" to speak directly to the individual's creative potential and "we" or "together" when promoting workshops to build a sense of shared experience.
• •Embrace the "Perfectly Imperfect": Consistently weave in the brand's core philosophy of finding beauty in imperfection. This makes the art and the creative process more accessible and less intimidating for your audience.
• •Maintain a Consistent Call-to-Action (CTA) Style: Whether asking followers to "Explore the collection," "Join the workshop," or "Read the latest on the blog," keep the tone of your CTAs encouraging and inspiring, not just transactional. Frame them as invitations to engage further with the brand.

Social Perception

Giovanna Scott is perceived as a talented and inspiring artist and instructor. The public narrative focuses on her unique artistic technique and her ability to evoke nostalgia and emotion through her work. Customers and followers see her as a guide and mentor in the creative process. The availability of both original artworks and more accessible prints and gifts allows her to be perceived as both an exclusive and an inclusive brand. Her active participation in exhibitions and community events solidifies her reputation as a committed and engaged member of the art community.

Copy Examples

• •Finding the extraordinary in the ordinary. 🌸 This new print, 'Backyard Finch,' was inspired by the quiet morning moments in my garden. It’s a celebration of the 'perfectly imperfect' beauty that’s all around us if we just take a moment to look. Now available as a giclée print to bring a touch of nostalgic warmth to your home. Link in bio to see the full piece.
• •Ready to unlock your creative voice? Join me for 'Collage Adventures,' a hands-on workshop where we'll explore texture, color, and storytelling with paper and paint. It's not about perfection; it's about the joy of making something beautiful together. All skill levels are welcome! Limited spots available. Sign up today and let's create!
• •Welcome! I'm Giovanna, a mixed-media artist finding inspiration in nature's patterns and life's simple moments. Explore original art, vibrant prints, and creative workshops designed to connect you with your inner artist.
• •From the Studio: This week was all about embracing the unexpected. A happy accident with some spilled ink led to a whole new series of mini-collages! It’s a beautiful reminder that sometimes the best creations come when we let go of the plan. See the behind-the-scenes on my latest blog post and get a first look at the new collection.
• •Carry a piece of art with you. This beautiful and durable tote bag features a print of my original mixed-media piece, 'Wattle Bloom.' Made from organic materials, it’s designed for your everyday adventures—from the farmers' market to the art studio. A perfect blend of function and beauty, celebrating the simple joys of life.