Brand Tone

Supportive & Empowering, Feminine & Confident, Trustworthy & Reliable, Direct & Informative, Appreciative

Brand Values

• •Customer Satisfaction
• •Quality
• •Confidence Building
• •Professionalism & Attentiveness
• •Security & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., supportive, feminine, trustworthy), along with 'do's and don'ts' for language and style. Share this with anyone creating content.
• •Focus on 'Her': Always write with the target customer in mind. Use language that resonates with her aspirations, concerns, and desires (e.g., confidence, comfort, beauty, support).
• •Highlight Benefits Over Features: While mentioning quality materials is good, emphasize what the product *does* for the customer – e.g., 'enhances your curves,' 'boosts your confidence,' 'provides comfortable support.'
• •Incorporate Customer Language: Use words and phrases from positive customer testimonials in your copy. This adds authenticity and relatability.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media, email marketing, and any customer service interactions. Regular audits of content can help maintain this.

Social Perception

Positive Customer Experiences, Reliable E-commerce Store, Effective Products, Limited Wider Public Visibility (beyond direct customers)

Copy Examples

• •Headline: Embrace Your Curves with Confidence. Discover the Giovanna Iris Difference. Body: Feel empowered and beautifully sculpted. Our corselets are designed with premium materials for comfort and stunning results. Your best silhouette awaits!
• •Headline: Quality You Can Trust, Service You'll Love. Body: At Giovanna Iris, we're committed to your satisfaction. From our expertly crafted waist trainers to our dedicated customer support, experience the care and quality that has delighted over 25,000 women across Brazil.
• •Headline: More Than a Garment, It's a Feeling. Body: Step into your day with renewed confidence. Giovanna Iris shaping garments are here to support you, enhance your natural beauty, and make you feel fabulous from the inside out.
• •Headline: Your Journey to a Defined Silhouette Starts Here. Body: Explore our collection of high-quality corselets and waist trainers, designed for a perfect fit and visible results. Secure shopping and fast delivery guaranteed.
• •Headline: Real Customers, Real Results. See What They're Saying! Body: 'Ameeeeeiiiiii meu Corselet!! Chegou antes da data prevista e realmente muito lindo.' - Monique M. Join thousands of satisfied women who have discovered their perfect shape with Giovanna Iris.