Brand Tone

Authentic and Welcoming, balancing sophistication with the warmth of a family-run Italian kitchen. The language is accessible, friendly, and often infused with a passion for food. On social media, especially TikTok, it becomes more playful and modern while retaining core authenticity.

Brand Values

• •Authenticity
• •Quality & Freshness
• •Community & Warmth
• •Convenience
• •Discovery

Best Practices

• •Always Lead with Passion: Whether writing about a simple tomato sauce or a complex dish, the copy should convey a genuine love for Italian food and ingredients. Use evocative and sensory language (e.g., 'rich,' 'aromatic,' 'sun-ripened').
• •Be Welcoming, Not Exclusive: While it's a 'fine' grocery, the tone should never be intimidating. Use inclusive and friendly language. Phrases like 'Come say hi!', 'From our family to yours,' or 'We're happy to help you choose' reinforce this.
• •Emphasize 'Homemade' and 'Authentic': These are key differentiators. Regularly use terms like 'homemade,' 'traditional recipe,' 'freshly made,' and 'imported from Italy' to reinforce the brand's core values.
• •Adapt the Tone to the Platform: Maintain the core 'Authentic and Welcoming' voice, but tailor its expression. Keep it professional and informative on the website, community-focused and warm on Facebook, and more playful and visually driven on TikTok.
• •Tell a Story: Share the stories behind the products, the inspiration for a recipe, or a day in the life at the market. Storytelling creates a deeper connection with the audience and makes the brand more memorable and relatable.

Social Perception

Perceived as a high-quality, authentic Italian delicatessen and caterer. Customers see it as a reliable source for delicious, homemade meals and specialty grocery items. The brand is viewed as a valuable local business that brings a genuine taste of Italy to the Laurentides region. The positive reviews and active social media engagement indicate a loyal and appreciative customer base.

Copy Examples

• •Tired of the same old lunch? Escape to Italy without leaving the office! Our homemade lasagna is crafted with layers of fresh pasta, rich bolognese sauce, and creamy béchamel, just like Nonna used to make. Stop by Gio's Le Marché and grab a slice of comfort. #GiosLeMarche #ItalianFood #PrêtÀManger #TasteOfItaly #SupportLocal
• •Authentic Italian Feasts, Effortlessly. From our kitchen to your table. Explore our ready-to-eat menu and bring home the true taste of Italy tonight. Order online for easy pickup!
• •POV: You asked us to bring the 'wow' to your party. Let us handle the food so you can enjoy the fiesta! 🇮🇹 Our custom platters are perfect for any occasion. #GiosLeMarche #Charcuterie #ItalianCatering #PartyFood #Laurentides
• •Hello Food Lovers! This week, we've journeyed to the heart of Tuscany (figuratively!) to bring you a new selection of exquisite olive oils and aged balsamic vinegars. Discover the perfect partners for your salads, breads, and favorite dishes. Come in for a taste and let your culinary adventures begin! #GiosLeMarche #NewProducts #ItalianGrocery #ÉpicerieFine
• •Why settle for ordinary when you can have authentic? At Gio's Le Marché, we are passionate about sharing the rich, traditional flavors of Italy with our community. From our ready-to-eat classics to our curated fine grocery selection, every item tells a story of quality and heritage. Visit us in Saint-Sauveur & Sainte-Agathe and discover your new favorite Italian market.