Brand Tone

Authentic & Cultural, Quality-Oriented, Elegant & Aspirational, Accessible & Practical, Friendly & Engaging, Informative

Brand Values

• •Cultural Heritage
• •Quality & Durability
• •Authenticity
• •Customer Service
• •Value for Money
• •Home & Family

Best Practices

• •Embrace Storytelling: Weave narratives around the cultural significance, origin, or craftsmanship of the products. Connect items to traditions and experiences of the Arab world.
• •Use Sensory Language: Appeal to sight, touch, and smell, especially when describing home decor, textiles, and fragrances. Use evocative words that transport the customer (e.g., "intricate patterns," "velvety texture," "aromatic steam").
• •Highlight Quality and Authenticity: Consistently mention the quality of materials, durability, and the genuine origin of the products. Use phrases like "handpicked," "authentic," "premium craftsmanship."
• •Maintain a Warm and Inviting Voice: Even when highlighting luxury, ensure the tone remains welcoming. Use inclusive language and address the customer directly (e.g., "your home," "discover how you can...").
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page) aligns with the language and style of social media posts, ads, and customer service interactions. While the level of formality might vary slightly, the core values and personality should remain the same.

Social Perception

Mixed Technical Trust, Positive Product-Specific Feedback, Emerging Brand, Niche Appeal

Copy Examples

• •Headline: Discover the Art of Arabic Hospitality. Bring Home Zahiali. Body: From ornate teapots that tell a story to luxurious carpets that warm your space, Zahiali curates authentic, quality treasures from the Arab world. Elevate your home with timeless elegance. Shop our collection today.
• •Headline: Zahiali: Where Tradition Meets Your Modern Kitchen. Body: Experience the perfect blend of age-old craftsmanship and contemporary functionality. Our collection of premium Arab kitchenware is designed for durability and style. Cook, serve, and celebrate with Zahiali.
• •Headline: The Scent of Arabia, The Comfort of Home. Body: Transform your home into a sanctuary with Zahiali’s exclusive range of Bakhoor, perfumes, and diffusers. Authentic aromas that evoke warmth, tradition, and a touch of the exotic. Explore fragrances.
• •Headline: Quality You Can Feel. Designs You’ll Adore. Body: At Zahiali, we handpick every item for its superior quality and authentic Arab design. From intricate patterns to robust materials, discover home essentials that are made to be cherished. Enjoy free shipping on orders over €30!
• •Headline: Your Table, A Masterpiece of Arab Culture. With Zahiali. Body: Impress your guests and enrich your daily rituals with our stunning collection of serving ware and home decor. Each piece from Zahiali carries the soul of Arab artistry. What story will your home tell?