Brand Tone

Prestigious, traditional, approachable, trustworthy, passionate, customer-centric, professional, confident, warm, welcoming.

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Innovation and Curation
• •Personalization and Customer Dedication
• •Local Identity and Community

Best Practices

• •Always Weave in the Heritage: Every piece of copy, where appropriate, should connect back to the brand's rich history. Phrases like "Since 1919," "Four generations of jewelers," or "A Turin tradition" reinforce their primary value proposition.
• •Balance Tradition with Modernity: Juxtapose historical elements with modern ones. For example, talk about "century-old techniques" used to create "contemporary designs." This shows the brand is evolving, not stuck in the past.
• •Use the Language of Craftsmanship: Employ specific, evocative words that highlight their artisan nature. Use terms like "workshop," "atelier," "hand-finished," "bespoke," and "custom-crafted" instead of generic words like "made" or "sold."
• •Maintain a Voice of Warm Authority: The tone should always be expert and confident, yet warm and inviting. Frame advice and product descriptions as if you are a trusted advisor helping a valued client, not just a retailer making a sale.
• •Emphasize the "Why," Not Just the "What": Instead of just describing a ring's carats, describe what it symbolizes. Sell the moment, the legacy, and the emotion. A wedding ring isn't just gold; it's a "promise of forever," and a custom piece isn't just a necklace; it's "a wearable story." This emotional connection is key to their brand.

Social Perception

Highly trusted experts, known for quality and uniqueness, excellent customer service, and a landmark Turin jeweler.

Copy Examples

• •Four Generations of Craftsmanship, One Unforgettable Moment. It begins with a vision. It’s shaped by a century of passion. It becomes a symbol of your unique love story. From the first sketch in our Turin workshop to the final polish, we craft more than just rings—we craft legacies. Let us help you create yours. #MariattiTorino #CustomJewelry #EngagementRing #MadeInItaly #ArtisanJewelry
• •The Art of Time, The Tradition of Mariatti. A fine watch does more than tell time—it tells a story of precision and style. Since 1919, we have curated and serviced the world's most distinguished timepieces. Discover our collection of Tissot, Longines, and other master watchmakers, backed by the expertise of our in-house workshop. Visit us in Borgo Vanchiglia or explore online. #GioielleriaMariatti #LuxuryWatches #Tissot #Watchmaking #Torino
• •Since 1919, A Family's Passion Forged in Gold. From our great-grandparents' first workshop to our modern atelier, the Mariatti name has been synonymous with trust and artistry in Turin. Experience a tradition of excellence. #Mariatti1919 #FamilyTradition #TorinoJewelry
• •For the True Granata Heart. (Video showing close-ups of the Torino FC gold pendant). Our exclusive collection, born from a shared passion. Created in our workshop for the fans who carry the Toro spirit with them always. The original, only at Mariatti, "the sport-lovers' jeweler." Swipe up to see the collection! #ForzaToro #Granata #TorinoFC #GioielliToro #Mariatti
• •Your Story, Our Craftsmanship. Whether it's the wedding bands that will seal your love, the restoration of a precious family heirloom, or a bespoke creation that is uniquely you, Gioielleria Mariatti is where Turin's stories are cast in precious metal. Visit our historic workshop and let our family help yours celebrate life's most important moments. Gioielleria Mariatti, Via Vanchiglia 19, since 1919.