Brand Tone

Elegant and Traditional

Brand Values

• •Craftsmanship & Quality
• •Heritage & Place
• •Elegance & Beauty
• •Customer Service

Best Practices

• •Maintain an Elegant Vocabulary: Always use refined and descriptive words. Terms like "handcrafted," "timeless," "elegant," "authentic," and "tradition" should be staples. Avoid slang, overly casual phrases, or aggressive sales language.
• •Anchor the Brand in Sorrento: Consistently reference the store's heritage and location. Phrases like "from our workshop in Sorrento," "inspired by the Amalfi Coast," or "a Sorrentine tradition" reinforce the brand's unique identity.
• •Tell the Story of the Craft: Don't just sell a product; sell the artistry behind it. Briefly explain the techniques used for cameos, the origin of the coral, or the hand-finishing of a piece. This adds value and emotional connection.
• •Use High-Quality, Consistent Visuals: Ensure all photography matches the brand's elegant tone. The lighting, background, and style should be cohesive across the website and all social media platforms, reflecting the premium quality of the jewelry.
• •Engage with Grace: When responding to comments or inquiries online, maintain the brand's professional and courteous tone. Address customers by name when possible and provide thoughtful, helpful answers that reflect a high level of service.

Social Perception

The brand is likely perceived as a guardian of tradition, offering pieces that are both beautiful and culturally significant. The association with other established brands like "TI SENTO - Milano" may also lend it an aura of reliability and curated taste. Customers expect authentic, locally crafted pieces that represent Italian artistry.

Copy Examples

• •Embrace the soul of the Mediterranean. Our new Coral Collection is handcrafted in the heart of Sorrento, capturing the vibrant beauty of the sea in every timeless piece. Discover the tradition of Italian elegance.
• •A story carved in shell. Each of our cameos is a masterpiece of Sorrentine craftsmanship, a tradition passed down through generations. Wear a piece of art that is uniquely yours. #LaGemmaSorrento #CameoJewelry #MadeInItaly #Sorrento
• •Crafted by hand, worn with love. Explore our exclusive 'Made in Italy' collection and experience the passion and precision of authentic Italian jewelry.
• •Your unforgettable memory of Sorrento. Take home more than a souvenir; take home a treasure. Visit Gioielleria La Gemma on Corso Italia to find handcrafted jewelry that will last a lifetime.
• •The earth’s artistry, refined by ours. The La Gemma Mineral Collection features unique gemstones, each with its own story and energy. Find the piece that speaks to you.