Brand Tone

Elegant, Trustworthy, Fashion-Conscious, Customer-Oriented, Friendly

Brand Values

• •Tradition and Heritage
• •Quality
• •Customer Satisfaction
• •Passion and Dedication
• •Wide Selection and Variety
• •Trust and Authenticity
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Asso di Ori's tone (Elegant, Trustworthy, Fashion-Conscious, Customer-Oriented, Friendly) and share it with anyone creating content. Include approved vocabulary and phrases to avoid.
• •Always Emphasize Heritage and Trust: Subtly weave in mentions of "since 1980," "official dealer," or "trusted experts" to reinforce reliability, especially when introducing new products or offers.
• •Balance Elegance with Accessibility: While showcasing luxury and style, ensure the language remains welcoming and not intimidating. Use clear, descriptive language for products and be open to customer inquiries.
• •Stay True to Italian Roots (even in English copy): While the request is for English, acknowledge the brand's Italian heritage in storytelling where appropriate, as "Made in Italy" or "Italian design" often carries connotations of quality and style. When addressing their local market in Italian, this is paramount. For broader English copy, a subtle infusion of this heritage can add a unique selling proposition.
• •Prioritize Customer-Centric Language: Frame copy around customer benefits, desires, and experiences (e.g., "find *your* perfect piece," "celebrate *your* moments"). Use "you" and "your" frequently and maintain a helpful, supportive stance in all communications. Regularly review customer comments and DMs to understand their language and needs, and reflect this in the copy.

Social Perception

Perceived as a reliable local source for a wide array of popular jewelry and watch brands. Association with well-known international brands (Pandora, Swarovski, Gucci, etc.) lends credibility and appeal. Positive customer engagement on their own channels.

Copy Examples

• •✨ Just arrived! Discover the enchanting new collection from [Brand Name], now at Asso di Ori. Timeless elegance meets contemporary design. Visit us in-store or explore online – your next treasured piece awaits. #AssoDiOri #BrandName #NewCollection #FineJewelry #RomeStyle
• •💖 Spoil your loved ones (or yourself!) this season. Asso di Ori brings you exclusive offers on select jewelry and watches. Since 1980, we've been helping Rome celebrate its special moments. Shop now and make memories that sparkle! #GioielleriaAssoDiOri #SpecialOffer #LuxuryForLess #GiftIdeas #RomeJewelry
• •Expertly Curated, Personally Yours. At Asso di Ori, we combine a passion for fine jewelry with dedicated service. Let our experts help you find the perfect piece from the world's most beloved brands. Quality and trust, since 1980.
• •Choosing the perfect engagement ring is a journey of love. Our latest guide walks you through understanding cuts, carats, and styles from renowned designers, ensuring you find a ring as unique as your story. Trust Asso di Ori for this once-in-a-lifetime moment.
• •A Special Treat for Our Valued Asso di Ori Family ✨ (Body preview): Dear [Customer Name], as a cherished member of the Asso di Ori community, we invite you to an exclusive preview of... We’re proud to continue a tradition of quality and service that began in 1980.