Brand Tone

Inspirational, Aspirational, Helpful, Guiding, Friendly, Approachable, Quality-Conscious, Appreciative, Enthusiastic, Passionate

Brand Values

• •Beauty and Aesthetics
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Accessibility
• •Inspiration
• •Joy and Emotion

Best Practices

• •Always Lead with Emotion and Inspiration: Connect the art with feelings – joy, serenity, vibrancy, calm. Use evocative language that helps customers imagine the art in their space and the positive impact it will have.
• •Emphasize Quality and Australian Craftsmanship: Consistently mention "Australian Made," high-quality materials, and the care that goes into creating each piece. This reinforces value and trust.
• •Maintain a Friendly and Engaging Voice: Use "you" and "your" to speak directly to the customer. Ask questions on social media to encourage interaction. Respond to comments and inquiries with warmth and helpfulness.
• •Be Visually Descriptive: Since art is a visual product, use words that paint a picture. Describe colors, textures (even if implied), and the overall mood or style of the artwork.
• •Focus on Solutions and Benefits: Frame your copy around how Gioia Wall Art helps customers solve a problem (e.g., bare walls, uninspired room) or achieve a desire (e.g., a more beautiful, personalized, joyful home). Highlight the ease of shopping, free shipping, and customization options.

Social Perception

Positive, Trusted, Stylish, On-Trend, Australian-Focused, Good Value

Copy Examples

• •Instagram Post (Image: A stunning coastal art piece in a bright living room): Dreaming of endless coastal horizons? 🌊 Bring the serene beauty of the seaside into your home with our [Artwork Name] print. Imagine waking up to this calming view every day. ✨ Tap to explore or visit Gioia.com.au to find the piece that speaks to your soul. #GioiaWallArt #CoastalDecor #HomeInspo #AustralianMadeArt #WallArtAustralia
• •Facebook Ad (Carousel of different art styles): Your walls are a canvas. What story will they tell? 🤔 From vibrant abstracts to tranquil landscapes, discover art that reflects *your* unique style at Gioia Wall Art. Australian made, crafted with love, and ready to transform your space. Shop now and enjoy free AU shipping! 👉 [Link to Website]
• •Email Newsletter Snippet (Subject: Create Your Happy Place with Gioia): Hello [Customer Name], At Gioia, we believe your home should be a source of joy and inspiration. This week, we're spotlighting pieces that do just that – from uplifting florals to art that sparks conversation. Let us help you find the perfect artwork to complete your sanctuary. Explore our new arrivals and curated collections today!
• •Product Description (For an abstract piece): Ignite your space with 'Cosmic Dance,' a captivating abstract piece that invites interpretation and adds a sophisticated touch to any modern interior. With its dynamic strokes and rich colour palette, this Australian-made canvas print is more than just decor; it's a conversation starter, an mood-setter, an expression of you. Choose your perfect size and frame to bring this joyful energy home.
• •Blog Post Introduction (Title: 5 Ways Art Can Instantly Elevate Your Mood & Your Room): Ever walked into a room and instantly felt a shift in your mood? Often, it's the art on the walls working its quiet magic! ✨ We're passionate about the transformative power of art, not just for its beauty, but for the joy and personality it brings to our everyday lives. Read on to discover five simple ways the right wall art can uplift your spirits and refresh your space.