Brand Tone

Scientific, Luxurious, and Professional

Brand Values

• •Innovation and Research
• •Quality and Efficacy
• •Fusion of Nature and Technology
• •Heritage and Trust

Best Practices

• •Lead with Science, Support with Luxury: Always ground product benefits in scientific evidence or patented technology first (e.g., "enhances EGF," "promotes cytokine synthesis"). Then, use luxurious and evocative language to describe the experience and results (e.g., "silky finish," "luminous glow").
• •Use the "World's First" & "Patented" Angle: Consistently leverage the brand's key differentiators. Phrases like "The world's first manufacturer of Rose Placenta Extract" and "patented technology" are powerful trust signals and should be used where relevant.
• •Emphasize Purity and Quality of Ingredients: Always mention the premium source of ingredients, such as "certified organic Bulgarian Damask rose" or "Japanese Akoya pearls." This reinforces the values of quality and safety.
• •Maintain a Professional and Confident Tone: Avoid overly casual language, slang, or hype. The tone should be authoritative, educated, and assured, reflecting the brand's expertise and long history in scientific research.
• •Bridge Heritage with Modernity: Regularly connect the brand's deep Japanese roots and 25-year history with its cutting-edge innovation. This creates a compelling narrative of a brand that is both established and forward-thinking.

Social Perception

As a Niche Luxury Brand, Trustworthy and Reliable, Scientifically Advanced

Copy Examples

• •Beyond Hydration. The Science of Cellular Radiance. Your skin is a complex ecosystem. Our patented Rose Placenta® Extract is clinically shown to enhance EGF synthesis, promoting cellular regeneration from within. This isn't just skincare; it's biotechnology for a luminous complexion. Discover the research.
• •The Simplicity of Luxury. The Power of a Pearl. Experience the fusion of Japanese heritage and scientific mastery. Our All In One Gel combines the beautifying minerals of Akoya pearl powder with the regenerative power of Rose Placenta. One step to deeply hydrate, firm, and leave a silky, luminous finish. Effortless elegance, proven results.
• •From Ginza, With a 25-Year Legacy of Innovation. Before the collagen boom went global, our founder Chieko Katsumi was pioneering its potential in Ginza, Tokyo. For 25 years, we have dedicated ourselves to one mission: developing the world's most effective beauty ingredients. Trust the originators. Experience the Ginza Tomato difference.
• •Elevate your inner glow. ✨ Each pouch holds the antioxidant power of 100 Damask roses, helping to fight the free radicals behind aging. Beauty that's pure, potent, and proven.
• •Partner with the Pioneers in Beauty Ingredient R&D. For over two decades, Ginza Tomato has been the trusted source for groundbreaking raw materials, supplying top cosmetic companies worldwide. From our world-first Rose Placenta® to our highly soluble shark fin collagen, our ingredients provide a certifiable edge in efficacy and innovation. Let's build the future of beauty together.