Brand Tone

Passionate, Expert, Authentic, Sophisticated, Approachable

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Tradition
• •Discovery & Exploration
• •Expertise & Education
• •Customer Experience
• •Passion

Best Practices

• •Embody Passion & Expertise: Every piece of copy should reflect genuine enthusiasm for Japanese spirits and showcase deep knowledge. Use evocative language that transports the reader to Japan and highlights the unique qualities of each product. Staff should be well-trained to convey this.
• •Tell the Story: Focus on the origin, the makers, and the traditions behind the spirits. Highlight the founders' journey and their personal connection to the products and producers. This builds authenticity and emotional connection.
• •Educate and Inspire: Go beyond just selling. Provide context, tasting notes, serving suggestions, and cocktail recipes. Position the brand as an educational resource that helps customers appreciate the nuances of Japanese beverages.
• •Maintain Sophistication with Approachability: While the products are premium, the tone should remain welcoming. Avoid overly technical jargon unless explained. Invite customers to explore and learn, regardless of their current knowledge level.
• •Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media, email newsletters, event descriptions, and in-store interactions. Develop clear brand messaging guidelines for all team members who create content or interact with customers.

Social Perception

Specialized Niche Leader, Authentic Importer, Educational Resource, Passionate Founders, Premium & Trustworthy

Copy Examples

• •Website Banner/Social Media Post: Journey to the heart of Japan with Ginza Berlin. Discover artisanal sake, rare shochu, and exquisite whiskies, handpicked by our experts from the most dedicated distilleries. Your authentic taste of Japan awaits. Kanpai! #GinzaBerlin #JapaneseSpirits #SakeLovers #CraftShochu
• •Product Description (e.g., for a unique Shochu): Unearth the spirit of Kagoshima with [Shochu Name]. Crafted by a centuries-old family distillery, this single-distilled Honkaku Shochu uses locally sourced sweet potatoes, offering complex notes of [flavor 1] and a hint of [flavor 2]. More than a drink, it's a story in every glass. Our founders, Kai and Ilka, personally visited this kura to bring you this exceptional experience. #AuthenticShochu #JapaneseCraft #GinzaDiscovery
• •Event Promotion (Tasting): Explore the hidden gems of Japanese distillation at our exclusive Ginza Berlin Tasting Evening! Join our Sake Sommeliers, Ilka and Kai, as they guide you through [Number] exceptional spirits, sharing tales from their travels and insights into ancient traditions. Limited seats for an unforgettable journey. Book your 'SPIRITual' adventure now! [Link] #BerlinEvents #SakeTasting #ShochuExperience #JapaneseWhisky
• •Instagram Story (Series of images/videos): Image 1 (Bottle shot): New Arrival! ✨ This [Liqueur Type] from a small Kyoto producer just landed. Image 2 (Founders in Japan - if available, or illustrative image): We ventured off the beaten path to find treasures like these. Image 3 (Cocktail with the liqueur): Perfect for a [Cocktail Name] or simply savored neat. Find the recipe on our blog! #ArtisanalLiqueur #TasteOfJapan #GinzaBerlinExclusive
• •About Us Snippet (for website or brochure): Since 2015, Ginza Berlin has been more than an importer; we are storytellers, explorers, and your trusted guides to the rich tapestry of Japanese spirits. Driven by a passion ignited on a journey through Japan, we connect you with the soul of its craft, one extraordinary bottle at a time. From revered classics to hidden masterpieces, experience the dedication and artistry we've discovered. #OurStory #PassionForJapan #HighQualitySpirits