Brand Tone

Edgy, sophisticated, and individualistic. A blend of 'Grunge with Class'.

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Unique Style
• •Contemporary & Timeless Blend
• •Accessory Focus

Best Practices

• •Maintain consistent messaging across all platforms to reinforce brand identity.
• •Focus on visual storytelling through high-quality product showcases, especially on Instagram Reels.
• •Emphasize the 'Grunge with Class' aesthetic in all copy and visuals.
• •Highlight the use of '925 sterling silver' to underscore the quality and craftsmanship.
• •Encourage self-expression and individuality by showcasing diverse styling options with the jewelry.

Social Perception

The brand aims to be perceived as a curator of unique, high-quality jewelry that empowers self-expression and individuality. The 'Grunge with Class' aesthetic should be consistently reinforced to establish a distinct identity within the fashion accessory market.

Copy Examples

• •REINVIGORATE YOUR OBSESSION FOR JEWELRY.
• •Express your style with our unique collection of 925 sterling silver accessories.
• •Unleash your personality. Start with your jewelry, then match the rest.
• •Crafted with quality and designed for the individual.
• •Grunge with Class, Anywhere: Elevate your look with our timeless yet contemporary pieces.