Brand Tone

caring, professional, and innovative

Brand Values

• •Health
• •Love
• •Life
• •Consumer-Centric Approach
• •Innovation
• •Quality
• •Well-being
• •Accessibility
• •Value for Money
• •Global Reach & Leadership
• •Integrity
• •Nurture
• •Teamwork
• •Excellent Service
• •Adaptability
• •Sustainability
• •Social Responsibility

Best Practices

• •Always Emphasize "Health, Love, Life": Ensure that these core values are implicitly or explicitly woven into all communications, reinforcing the brand's commitment to holistic well-being.
• •Balance Professionalism with Care: Use clear, informative language that highlights technological advancements and product benefits, but always maintain a warm, empathetic, and approachable tone that shows you prioritize customer well-being.
• •Highlight Innovation with Purpose: When discussing technology (like AI ViTec, 8-D Twin Rollers), focus on how these innovations directly translate to tangible benefits for the user’s health, comfort, and relaxation.
• •Educate and Empower: Position GINTELL not just as a product seller, but as a source of knowledge that empowers consumers to make positive choices for their health and lifestyle. Content should be helpful and insightful.
• •Maintain Consistency Across All Channels: Whether it's a social media post, website copy, product description, or customer service interaction, the tone should remain recognizably GINTELL – caring, professional, and focused on innovative wellness solutions. Create style guides and provide training to ensure all team members understand and can replicate the brand voice.

Social Perception

leading and established brand in the healthcare and wellness product market, particularly for massage chairs and fitness equipment in Malaysia and Southeast Asia. Customers and online sources associate the brand with innovation, advanced technology, and a wide range of products.

Copy Examples

• •Headline: Invest in Your Daily Well-being. Body: GINTELL's innovative massage technology brings therapeutic relief and rejuvenation right into your home. Discover the difference quality and care can make in your journey to a healthier, happier you.
• •Headline: Experience the Future of Relaxation, Today. Body: Our expertly designed wellness solutions are backed by research and a commitment to your comfort and health. Trust GINTELL to nurture your body and mind with cutting-edge technology.
• •Headline: Health. Love. Life. Perfected by GINTELL. Body: At GINTELL, we believe everyone deserves to feel their best. That's why we're dedicated to creating accessible, high-quality healthcare products that empower you to live a life full of vitality and joy.
• •Headline: Your Partner in Proactive Wellness. Body: Don't just treat discomfort, prevent it. GINTELL’s range of healthcare products, from advanced massage chairs to fitness equipment, is designed to seamlessly integrate into your lifestyle, promoting long-term health and vitality.
• •Headline: Smart Relief, Caring Hands. Body: Soothe your body and calm your mind with GINTELL. Our AI-powered massage chairs offer a sanctuary of peace in your busy life, delivering personalized comfort with technology designed for your ultimate well-being.