Brand Tone

passionate, sophisticated, personal, educational, confident, knowledgeable, expert curator

Brand Values

• •Exclusivity & Curation
• •Personal Connection & Relationships
• •Passion & Enjoyment
• •Quality & Craftsmanship
• •Trust

Best Practices

• •Lead with the "Why": Always frame communication around the core values of passion, discovery, and personal connection. Don't just sell a bottle of gin; sell the story of its origin, the friendship with the distiller, and the joy of discovering something unique.
• •Use Passionate & Personal Language: Employ words like "passion," "dedication," "discover," "journey," and "craft." Speak directly to the customer as a fellow connoisseur. Phrases like "We found this for you" are more effective than "Now available."
• •Emphasize Curation and Exclusivity: Consistently remind the audience that these products are special, "hand-selected," and "far from the mainstream." This reinforces the brand's unique selling proposition and justifies its premium positioning.
• •Maintain Visual & Textual Harmony: Ensure that the sophisticated, premium photography on social media is always matched by copy that reflects the same level of quality and passion. The visual and verbal identity should be seamless.
• •Educate, Don't Just Announce: When introducing a new product or brand, go beyond the announcement. Share tasting notes, cocktail pairing suggestions, and details about the manufacturing process. Position the brand as a knowledgeable guide on a shared journey of taste discovery.

Social Perception

premium and expert supplier of exclusive spirits; gateway for international craft brands; trusted source for discovering new, high-quality products; authentic and deeply knowledgeable

Copy Examples

• •It's more than a spirit; it's a story in a bottle. We journeyed to the coast of Portugal to bring you the new William Hinton Rum, and the experience was unforgettable. We believe in partnership, passion, and the people behind the product. Now, we're thrilled to share their craft with you. Discover the taste of true dedication. Link in bio to bring yours home. #Ginneslust #CraftSpirits #Rum #DiscoverExclusivity #DrinkBetter
• •Beyond the Mainstream. Discover spirits hand-selected from the world's most passionate distillers.
• •A Story of Passion: Meet the Maker Behind Your New Favorite Gin
• •Curated for the curious palate. We chose 44°N Gin not just for its exceptional taste, but for the story of its creation on the Côte d'Azur. Every sip is a testament to the distiller's passion—a value we share deeply. Experience the craft we're proud to import exclusively for you.
• •Our journey began with a simple belief: the best drinks tell a story. As true 'Genussmenschen,' we grew tired of the ordinary. So we started searching—seeking out the small, independent distilleries with passion in their hearts and craft in their hands. Ginneslust is the result of that search. We don't just import spirits; we build friendships, share stories, and bring exclusivity to your glass.