Brand Tone

Energetic, Confident, and Empowering

Brand Values

• •Natural Purity
• •Health & Wellness
• •Authenticity & Tradition
• •Vitality

Best Practices

• •Use Active and Empowering Verbs: Employ words like "ignite," "power," "boost," "fuel," and "unleash" to reflect the energetic nature of the brand.
• •Highlight Simplicity and Purity: Consistently mention the "four natural ingredients" to reinforce the brand's commitment to transparency and purity. This is a key differentiator.
• •Frame the "Kick" as a Positive: Embrace the strong flavor. Position the potent taste as a key benefit and a sign of the product's effectiveness, not as something to be apologized for. Use phrases like "Feel the kick" or "Powerfully pure."
• •Focus on the "How It Feels": Describe the end benefit. Instead of just listing ingredients, talk about the feeling of wellness, energy, and vitality that the drink provides.
• •Maintain a Confident Voice: All copy should sound self-assured and knowledgeable. The brand is the expert on ginger wellness and should communicate with authority and positivity.

Social Perception

GINGOR is perceived by the public as a potent, high-quality, and effective wellness drink. Customers appreciate its strong, spicy ginger flavor and the noticeable health benefits. It is seen as a legitimate health product rather than just a flavored beverage. While the intense taste can be surprising to some, it is largely viewed as a positive attribute that affirms the drink's natural and powerful ingredients. The brand is trusted for its simplicity and transparency.

Copy Examples

• •Your morning coffee has a new rival. Start your day with the clean, powerful kick of GINGOR. Four natural ingredients to ignite your inner power. #GINGOR #PowerYourDay #GingerShot
• •Don't let your busy schedule wear you down. Support your immune system with a daily dose of GINGOR. Pure ginger and lemon to help you feel your best, naturally. #Wellness #ImmunityBoost #NaturalHealth
• •Yeah, it