Brand Tone

Sophisticated, minimalist, innovative, and conscious.

Brand Values

• •Design Excellence
• •Quality and Longevity
• •Sustainability
• •Functionality & Innovation
• •Simplicity

Best Practices

• •Lead with Design and Emotion: Start with the aesthetic and the feeling the product evokes before diving into technical features. Use descriptive words like "sculptural," "elegant," "serene," and "magical."
• •Emphasize "Built to Last": Frame the products as long-term investments rather than gadgets. Use phrases like "timeless," "enduring," and "cherished object" to communicate longevity and counter the culture of disposable products.
• •Weave in Sustainability Naturally: Mention sustainable materials (e.g., "natural walnut," "eco-friendly bamboo") as a core feature and proof of quality, not just an afterthought. This reinforces the brand's commitment to the planet.
• •Keep it Simple and Sophisticated: Use clear, concise, and elegant language. Avoid overly technical jargon or casual slang. The tone should always be as clean and minimalist as the products themselves.
• •Tell the Story: Remind the audience of the "why" behind the brand —the founders' passion, the inspiration from the Gingko tree, and the philosophy of creating a better life through better design. This adds depth and a human touch to the brand.

Social Perception

Gingko is perceived as a premium, trustworthy, and innovative leader in design-led gift and homeware, known for elegant, high-quality, sustainable products and recognized for numerous design awards.

Copy Examples

• •Capture the cosmos. Our Smart Moon Lamp defies gravity, rotating silently to bring a touch of celestial wonder to your space. Crafted from a solid, natural walnut base, it's where minimalist design meets lunar magic. Illuminate your world.
• •Time, simplified. The Flip Click Clock is an exercise in minimalist functionality. Crafted from natural cherry wood, its sound-activated display appears on the surface as if by magic. When it's time for silence, simply flip it over to turn off the alarm. A simple design for a more considered life.
• •Your home is a sanctuary. Why fill it with the ordinary? GINGKO integrates award-winning design with intuitive technology to create objects of beauty and purpose. Sustainable materials, timeless style, built to last. Discover the collection.
• •Introducing the Sylva Lamp: A touch of forest magic for your home.
• •Timeless design. Mindfully made. Cherish forever.