Brand Tone

Playful, Friendly, and Humorous

Brand Values

• •Fun and Entertainment
• •Family and Togetherness
• •Creativity and Innovation
• •Quality
• •Engagement
• •Making Memories

Best Practices

• •Know Your Audience, Know Your Fun: Always write with the target audience in mind – families, friends looking for a laugh, fans of specific TV shows. The humor and playfulness should resonate with them. If it’s a family game, keep the humor inclusive. If it's a cheeky adult game, the tone can reflect that appropriately.
• •Embrace Wordplay and Wit: Ginger Fox uses clever puns (Catrick Swayze, Fowl Language) and light-hearted descriptions. Encourage copywriters to be inventive with language, but always ensure clarity. The "clever little twist" should extend to the copy.
• •Keep it Upbeat and Positive: The overarching feeling should be one of joy, excitement, and the promise of a good time. Even when describing challenges in a game, frame it as part of the fun.
• •Be Conversational and Relatable: Write as if you're talking to a friend. Use contractions, ask questions, and use everyday language. Avoid overly formal or jargon-filled text. TikTok content is a good example of this.
• •Create a "Voice & Tone" Guide: Develop a simple internal document with examples of "do's and don'ts" for the brand's voice. Include core values like "fun," "family," "creativity," and show how they translate into written communication. This ensures consistency across all platforms and by everyone creating content.

Social Perception

Positive, Good for Families, Associated with Popular TV Shows, Innovative and Humorous, Good Gift Option, Emerging/Growing Online Presence

Copy Examples

• •Headline for a new party game: "Warning: May Cause Uncontrollable Laughter! Unleash [Game Name] at your next get-together and watch the fun erupt. Your living room's never seen a party like this!"
• •Social media post for a family game: "Tired of the same old screen time? 📺 Swap pixels for play! Our [Game Name] is perfect for creating some epic family moments. Who's ready to claim bragging rights? 🏆 #FamilyGameNight #GingerFoxFun"
• •Product description snippet for a quirky puzzle: "Think you've got a way with words? Or perhaps just a love for things slightly... fowl? Our 'Fowl Language Puzzle' is hilariously cheeky and surprisingly challenging. Get ready to titter! 🐦 #PuzzleTime #QuirkyGifts"
• •Email subject line for a sale: "Your Weekend Just Got Way More Awesome (and a Bit Cheaper!) 😉"
• •Instagram caption for a new TV show licensed game: "You've binged the show, now LIVE the [Show Name] chaos! Our new game is packed with all the [mention key elements e.g., backstabbing, hilarious tasks, trivia] you love. Get yours and let the games begin! #Official[ShowName]Game #GingerFoxGames"