Tono de Marca

Approachable, Passionate, and Premium

Valores de Marca

• •Discovery & Exploration
• •Personalization & Customization
• •Quality & Curation
• •Gifting & Celebration
• •Customer-Centric Service

Mejores Prácticas

• •Lead with the Experience, Not Just the Product: Instead of saying "We sell gin sets," use evocative language like "Discover the world of craft gin" or "Create a memorable tasting journey." Focus on the feeling of discovery and celebration.
• •Embrace "Premium-Casual" Language: Combine high-end terms ("artisan," "premium," "expertly curated") with friendly, accessible words ("lovely," "your," "discover," "enjoy"). This balances the premium quality with the approachable feel.
• •Highlight Customization at Every Opportunity: The "Build Your Own" feature is a major differentiator. Consistently mention the power of choice and personalization in website copy, ads, and social media posts.
• •Tell the Story Behind the Gin: When featuring a specific gin, briefly mention its origin, the distillery's story, or its unique botanicals. This adds value, demonstrates passion, and engages customers on a deeper level than just a product listing.
• •Use "Gifting" Language: Frame the product as the perfect solution for celebrations. Use phrases like "the ultimate treat," "a thoughtful gift," "celebrate in style," and "unforgettable presents" to appeal directly to gift shoppers.

Percepción Social

Overwhelmingly positive, characterized by high customer satisfaction, valued as an excellent gifting solution, praised for service recovery, and perceived as a friendly, accessible "lovely local company."

Ejemplos de Copy

• •Journey to the Scottish Highlands without leaving home. 🏴󠁧󠁢󠁳󠁣󠁴󠁿✨ Introducing the latest craft gin to our collection, distilled with wild botanicals for a truly unique taste. Ready to add it to your next Gin Box? Build your dream tasting set via the link in our bio.
• •The Perfect Gift is Personal. Build Your Gin Box Today.
• •Your Gin Adventure Awaits. 5 Premium Gins, Chosen By You, Delivered.
• •More than just a colour, it's a taste of summer. Our expertly curated Pink Gin set features five vibrant, fruit-infused gins from the UK's finest artisan distilleries. Perfect for a sunny afternoon G&T or as a thoughtful gift for the pink gin lover in your life. Discover your new favourite.
• •Searching for a gift that’s as unique as they are? Create a personalised Gin Box! Select 5 premium craft gins you know they'll love, add a special message, and we'll deliver it in a beautiful gift box. Make their celebration unforgettable. Design yours now.