Brand Tone

approachable, enthusiastic, and creative

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Authenticity & Honesty
• •Discovery & Experimentation
• •Inclusivity

Best Practices

• •Embrace the "Discoverer" Language: Consistently use words and phrases that evoke curiosity, experimentation, and personal creation (e.g., "discover," "explore," "craft your own," "personalize," "unique creation").
• •Maintain an Enthusiastic and Approachable Voice: Write as if you're excitedly sharing a passion with a friend. Use direct, engaging language and avoid overly formal or technical jargon.
• •Highlight Craftsmanship and Quality: Subtly weave in details about the handcrafted nature, small batches, and carefully selected ingredients to reinforce the premium quality without sounding boastful.
• •Be Authentic and Transparent: Share the story behind the brand and the founders' passion. If discussing product features, do so honestly and clearly, as they state is their aim with their content.
• •Foster a Sense of Community: Encourage interaction by asking questions, inviting users to share their creations, and using inclusive language that makes customers feel part of the Gin 42 journey.

Social Perception

Customers generally perceive Gin 42 as a provider of high-quality, flavorful gins with attractive packaging. The handcrafted aspect and the unique botanical blends are appreciated. The brand is seen as innovative, especially with its DIY sets and alcohol-free options. There's a positive sentiment around supporting a young start-up.

Copy Examples

• •Unleash your inner mixologist! Our DIY Gin Kit has everything you need to craft a gin that's uniquely YOU. Become the discoverer. #Gin42 #PersonalizeYourPour
• •Taste the passion in every drop. Gin 42 is handcrafted in small batches with love and a unique blend of 10 botanicals. Experience the difference. #HandcraftedGin #GermanQuality
• •Zero alcohol, all the experience. Our NoGin 42 offers a refreshing, flavorful alternative for mindful moments. Cheers to choice! #NoGin #AlcoholFreeSpirit
• •Adventure awaits in every bottle. Explore vibrant citrus notes and fresh basil in our Premium Dry Gin – your perfect summer companion. #GinForTheAdventurous #SummerSips
• •Don't just drink gin, create an experience. Our botanical sets let you elevate your favorite G&T or design something entirely new. What will you discover? #PimpYourGin #GinBotanicals