Brand Tone

Informative, Feature-Oriented, Casual (for sportswear), Reassuring, Slightly Aspirational/Trendy

Brand Values

• •Quality and Functionality
• •Customer Satisfaction
• •Accessibility/Variety
• •Transparency
• •Value for money

Best Practices

• •Use feature-specific language. Instead of 'great fabric,' specify 'Quick Dry, breathable polyester for ultimate comfort.'
• •Apply emojis consistently where appropriate to maintain a casual and engaging tone.
• •When addressing customer concerns, use direct and reassuring language, referencing specific policies.
• •Balance aspirational language with realistic product descriptions.
• •Maintain transparency by providing clear information about product origins, shipping times, and payment processing.

Social Perception

A relatively new online store focusing on quality, customer satisfaction, and transparency while offering trendy and functional fashion items.

Copy Examples

• •Train with more comfort and style!
• •Freshness and style in the same look
• •Quick Dry Technology
• •Light and Breathable Fabric
• •Leveza, Estilo e Performance no Calor (Lightness, Style, and Performance in the Heat)