Brand Tone

artisanal, warm, inviting, and quality-conscious

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Individuality
• •Eco-consciousness & Natural Materials
• •Customer Experience & Gifting
• •Elegance & Sophistication
• •Well-being & Atmosphere

Best Practices

• •Emphasize the "Handmade" & "Artisanal" Aspects: Consistently use words like "handmade," "artisanal," "crafted," "hand-poured" to reinforce the value of your unique production process.
• •Highlight "French Craftsmanship & Quality": Mention "Made in France," "French know-how," and the quality of materials (e.g., "stainless steel," "soy wax," "Grasse fragrances") to build trust and convey premium value.
• •Focus on "Gifting & Emotional Connection": Frame products as perfect gifts that create "memorable moments," "joy," and "elegance." Use evocative language that speaks to feelings and experiences.
• •Maintain a Warm and Inviting Voice: Use welcoming and descriptive language. Words like "discover," "explore," "serene," "soothing," and "charming" can help create an inviting atmosphere.
• •Showcase Eco-Responsibility (where applicable): Subtly weave in mentions of "eco-conscious," "natural ingredients," or "sustainable practices" to appeal to ethically-minded consumers, aligning with the stated brand value of eco-responsibility.

Social Perception

a provider of high-quality, ethically made, and aesthetically pleasing gifts and home décor items with a personal, handmade touch. The "Made in France" aspect likely aims to build trust and appeal to customers valuing local craftsmanship

Copy Examples

• •Infuse your home with warmth and light. Our new handmade soy candles, lovingly poured in France, offer an ethically sourced glow for your serene moments. Discover scents that tell a story.
• •Adorn yourself with timeless elegance. Each piece of our stainless steel jewelry is crafted to be as unique as you are, offering lasting beauty and a touch of French sophistication. Find your signature sparkle.
• •Give the gift of handmade joy. Our curated gift sets, filled with artisanal treasures from our French workshop, are designed to create truly memorable moments. Share a little piece of Bohojoy.
• •Elevate your space with unique, handcrafted décor. Our Jesmonite and resin creations bring an artistic touch and a whisper of bohemian charm to any room. Ethically made, beautifully designed.
• •At Bohojoy, we believe in the beauty of handmade and the joy of giving. Discover our world of unique, eco-conscious gifts and décor, all crafted with passion in France. Experience the art of thoughtful living.