Brand Tone

Artistic & Appreciative, Passionate & Enthusiastic, Knowledgeable & Curatorial, Friendly & Welcoming, Contemporary & Unique

Brand Values

• •Artistry & Craftsmanship
• •Originality & Uniqueness
• •Quality
• •Supporting Independent Artists
• •Customer Satisfaction & Connection
• •Collaboration & Community
• •Cultural Appreciation & Storytelling

Best Practices

• •Emphasize 'Handmade' and 'Artist-Driven': Always highlight the human touch, the skill involved, and the stories of the independent designers behind the pieces. Use phrases like 'crafted by,' 'designed by,' 'the vision of,' 'meticulously made.'
• •Use Evocative and Descriptive Language: Go beyond simple descriptions. Use words that convey beauty, uniqueness, artistry, and the inspiration behind the jewellery (e.g., 'luminous,' 'sculptural,' 'intricate,' 'ethereal,' 'bold').
• •Maintain a Passionate and Appreciative Voice: Let your genuine love for contemporary jewellery and the artists shine through. Share your enthusiasm for new collections, techniques, and the stories embedded in the pieces.
• •Be Inclusive and Welcoming: Whether online or in-store, ensure your language invites curiosity and makes people feel comfortable exploring, asking questions, or seeking bespoke services. Phrases like 'We'd love to help you find...' or 'Discover your next treasure' can be effective.
• •Stay True to 'Contemporary' and 'Unique': Continuously reinforce that Gill Wing Jewellery is the destination for those seeking something beyond the mainstream. Highlight innovative designs, unusual materials (where applicable), and fresh perspectives in jewellery art.

Social Perception

Highly Regarded for Unique Jewellery, Excellent Customer Service, Trusted & Established, A Hub for Jewellery Art, Innovative and Engaging

Copy Examples

• •Instagram Post (showcasing a new artist): ✨ We're thrilled to welcome the incredible [Artist's Name] to our Gill Wing family. [Artist's Name]'s work captures the ephemeral beauty of [mention a specific inspiration, e.g., 'wildflowers in bloom' or 'urban landscapes'] in meticulously handcrafted [material, e.g., 'oxidised silver and ethically sourced gemstones']. Each piece tells a story, waiting to become a part of yours. Discover the collection in our Islington gallery and online. #GillWingJewellery #HandmadeJewellery #ContemporaryCraft #MeetTheMaker #Islington #UniqueDesign
• •Facebook Ad (for an exhibition): Immerse yourself in 'Vices & Virtues' – our captivating new showcase! Seven contemporary jewellers explore a world of temptation and integrity through exquisite, thought-provoking designs. From gemstones good enough to bite to luminous statement pieces, discover jewellery that sparks conversation. On display [Dates]. Visit us in Islington or explore online. #GillWingExhibition #JewelleryArt #ContemporaryJewellery #LondonEvents #Handmade #ArtisanJewellery
• •Website Banner (for alternative engagement rings): Your Love Story, Uniquely Told. Explore our collection of alternative engagement rings, handcrafted by visionary independent designers. Dare to be different. #GillWingBridal #AlternativeEngagement #BespokeJewellery #HandmadeWithLove #UniqueRings
• •Pinterest Pin Description (for a nature-inspired piece): Inspired by the delicate strength of a sprouting seed, this [Piece Name] by [Artist Name] is a testament to nature's artistry. Hand-formed [material] with a subtle [detail], it’s a wearable piece of wonder. Pinning this to our 'Nature's Treasures' board – a collection of handcrafted jewellery that echoes the wild. #GillWingJewellery #NatureInspiredJewellery #HandmadeArt #ContemporaryDesign #UniqueAccessories #EthicalJewellery
• •TikTok Video Caption (short, engaging, showing a piece being made or worn): Watch the magic happen! ✨ [Artist's Name] bringing this stunning [Piece Type] to life. Pure artistry. Want to see more? Link in bio! #HandmadeJewellery #ArtisanMade #JewelleryDesign #Craftsmanship #GillWingLondon #UniqueJewels #ProcessVideo