Brand Tone

Elegant & Contemporary, Authentic & Rooted, Vibrant & Expressive, Approachable & Customer-centric, Celebratory

Brand Values

• •Craftsmanship & Heritage
• •Quality
• •Customer Empowerment & Dignity
• •Fairness & Transparency
• •Amalgamation & Variety
• •Modernity in Tradition

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story, the connection to Jaipur, and the support for artisans into your copy. This reinforces authenticity and emotional connection.
• •Consistent Visual-Verbal Synergy: Ensure the elegance, vibrancy, and craftsmanship visible in product imagery are mirrored in the language used. Use descriptive and evocative words that appeal to the senses (e.g., luxurious touch, vibrant hues, intricate patterns).
• •Highlight "The Why": Beyond describing products, explain the "why" – the heritage behind a print, the craftsmanship in a detail, the versatility for the modern woman. This connects to values like Craftsmanship and Modernity in Tradition.
• •Maintain an Authentic Voice: Whether it's a social media caption or an email, the tone should feel genuine and passionate about Indian textiles and empowering women through fashion. Avoid overly corporate or generic language.
• •Engage and Listen: Actively engage with the community on social media. Respond to comments and queries in a manner that reflects the brand's approachable and customer-centric values. Use feedback to refine communication.

Social Perception

Positive Association with Craftsmanship, Stylish Ethnic Wear, Quality and Value, Growing Online Brand, Customer Service Variability (Potential Concern)

Copy Examples

• •Introducing 'Gulmohar' - where Jaipur's timeless artistry meets contemporary grace. Each piece, a story hand-blocked with passion by our local artisans. Drape yourself in tradition, redefined. ✨ #Gillori #GulmoharByGillori #HandblockMagic #EthnicWear #NewCollection
• •Born from a desire to cherish heritage and empower hands that create, Gillori is more than fashion. It's a commitment to quality, a celebration of Jaipuri craft, and a promise of elegance woven into every thread. Wear a Gillori, wear a legacy.
• •This festive season, shine brighter with Gillori. Our curated collection of exquisite suit sets and dresses, rich in color and tradition, awaits you. Enjoy [Discount Percentage]% off and bring home the magic of handcrafted elegance. Shop now and make every moment a celebration!
• •Weekend vibes calling! Which Gillori look are you channeling today? 🌸 Effortless Chic Co-ord Set 👑 Regal Anarkali Glam Vote now & tell us your style! #GilloriStyle #WeekendFashion #EthnicLove
• •Our 'Chandni' White Chanderi Suit Set is the epitome of understated elegance. Crafted with delicate Zari work on fine Chanderi silk, it features intricate detailing by Jaipur's master artisans. Perfect for special occasions or when you simply want to feel extraordinary. Experience the luxurious touch of tradition.