Tono de Marca

Approachable, heartfelt, and aspirational. The tone is personal, genuine, warm, inviting, and relatable, aiming to inspire confidence in both children and parents.

Valores de Marca

• •Family-Centric
• •Confidence and Success
• •Quality and Durability
• •Comfort and Fashion
• •Living Vicariously

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the brand's origin story and mission. Remind the audience that GILI Guise was created by a family, for families, to solve a real problem. This reinforces authenticity.
• •Embrace Personal Storytelling: Continue to share personal anecdotes and behind-the-scenes content from the founder and her family. This humanizes the brand and strengthens the connection with the audience.
• •Use Inclusive and Warm Language: Consistently use words like "family," "we," and "us" to foster a sense of community. Address customers with a friendly and approachable tone.
• •Highlight the Emotional Benefit: Focus on the feelings the clothes evoke—confidence, happiness, and the joy of making memories—rather than just the physical product features. The "Live Vicariously™" tagline is a perfect anchor for this.
• •Maintain Visual Consistency: Ensure that all visual content (photos, videos, graphics) aligns with the brand's warm, stylish, and family-oriented aesthetic. High-quality imagery of children and families in real-life, happy moments will reinforce the brand's values and tone.

Percepción Social

GILI Guise is perceived as a trustworthy, family-owned business passionate about its products. The brand builds a strong, positive image through a consistent narrative, with customers resonating with its story and mission. The founder's personal involvement fosters authenticity and connection, positioning the brand as a solution for parents seeking stylish, high-quality children's clothing.

Ejemplos de Copy

• •Making memories, one stylish adventure at a time. ✨ Our new collection is here to wrap your little ones in confidence and comfort, so they can explore the world in style. Because the best days are meant to be lived, and relived. #GILIguise #LiveVicariously #KidsFashion
• •Tired of the endless search for kids' clothes that are both cute and durable? We get it. GILI Guise was born from a mom's mission to create high-quality, fashionable pieces for her own children. Discover outfits designed to last, so you can focus on what truly matters: making every moment count. Shop now and join the GILI family!
• •Dress them for the moments you'll always cherish. At GILI Guise, we craft more than just clothes; we create the confidence for every first step, every big leap, and every happy memory in between. Welcome to our family.
• •Family movie night just got an upgrade. 🍿 Our matching sweatsuits are here for the ultimate cozy-cute vibe. Soft, stylish, and perfect for the whole crew. Get ready to match your minis! #FamilyGoals #MatchingOutfits #GILIguise
• •Subject: A Style That Grows With Them 🌱 Remember the days of carefree adventures and endless possibilities? We believe your child's wardrobe should inspire just that. At GILI Guise, every piece is thoughtfully designed to blend timeless style with the comfort they need to be their confident, happy selves. Explore our latest arrivals and find the perfect look for their next chapter.