Brand Tone

Informative, Authoritative, Trustworthy, Hopeful, Community-Oriented

Brand Values

• •Knowledge & Research
• •Support & Empowerment
• •Advocacy & Awareness
• •Integrity & Trust
• •Usefulness & Making a Difference
• •Independence

Best Practices

• •Reinforce Trust and Credibility: Regularly mention the connection to Gigtforeningen.
• •Emphasize the expert selection of products, highlighting input from healthcare professionals and individuals with arthritis.
• •Clearly state that profits support research, information, and patient support.
• •Use clear, concise language, avoiding overly technical or medical jargon.
• •Maintain a hopeful and empowering tone, focusing on solutions and improved quality of life.

Social Perception

Reputable, significant, and highly active patient advocacy group, a key source of information, support, and research funding. The webshop is perceived as a reliable source for specialized products, with the added benefit that purchases support a good cause.

Copy Examples

• •Products selected by healthcare professionals, including therapists and individuals with arthritis.
• •All profits from sales go towards research, patient support, and information.
• •Supporting a better life for people with diseases and pain in joints, back, and muscles.
• •Providing counseling by healthcare professionals and advocating for better conditions politically.
• •That's why 100% of our profits go directly to research, information, and patient support.