Brand Tone

Aspirational, confident, empowering, and stylish, with a friendly and community-focused approach.

Brand Values

• •Confidence
• •Quality & Craftsmanship
• •Empowerment of Women
• •Style & Fashion
• •Community
• •Customer Service & Guarantee
• •Accessibility
• •Ethical Considerations (emerging)

Best Practices

• •Embrace the "Confidence" Narrative: Every piece of copy should, in some way, tie back to the core value of building confidence. Use empowering language that makes the reader feel capable, stylish, and ready to take on anything.
• •Speak to the "Many Hats" Metaphor: Acknowledge the multifaceted lives of your customers. Position the hats not just as fashion items, but as companions for all the roles they play and the journeys they undertake.
• •Highlight Quality and Craftsmanship with Accessible Language: While detailing the quality materials and meticulous creation process, avoid overly technical jargon. Focus on the *benefit* of these aspects – durability, a beautiful finish, a hat that feels as good as it looks.
• •Maintain a Friendly, Inclusive, and Helpful Voice: Whether it's a social media caption, an email, or website copy, the tone should be approachable and welcoming. Provide useful information (like sizing tips or styling ideas) with a supportive and encouraging demeanor.
• •Infuse Aspirational and Stylish Imagery with Relatable Storytelling: Pair visually appealing content with captions and stories that resonate with the everyday experiences, dreams, and aspirations of your target audience. Showcase real women and their diverse styles to build a stronger community connection.

Social Perception

Customers generally perceive Gigi Pip as a provider of stylish, high-quality hats that boost confidence. The aesthetic and branding are well-received, particularly on platforms like Instagram and Pinterest. Many customers appreciate the unique designs and the feeling of empowerment the hats provide. The custom hat experiences are also highly praised.

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a Gigi Pip hat on a city street): Step into your power. The city is your runway. Our [Hat Name] isn't just an accessory; it's the crown you deserve for conquering your every day. Wear it and remember: you're unstoppable. #GigiPipConfidence #WearManyHats
• •Email Subject Line for New Collection: More Than a Hat, It's Your Next Adventure. Discover the Fall Collection. *Body Snippet:* Every woman juggles countless roles, passions, and dreams. Our new Fall Collection is designed for every hat you wear – beautifully crafted, endlessly versatile, and ready to give you that extra boost of confidence no matter where life takes you. Find your perfect fit, find your fearless.
• •Website Banner for a Sale: Style That Speaks Volumes. Confidence That Shines. ✨ Up to 30% Off Select Fedoras & Boaters. Elevate your look, empower your spirit.
• •Facebook Ad (Carousel showing different women in diverse settings wearing Gigi Pip hats): From boardroom to beach, from chasing dreams to cherishing moments – there's a Gigi Pip hat for every version of you. Made with quality you can feel and style that inspires. Find the hat that tells your unique story. #GigiPipStyle #EmpoweredByGigi
• •Product Description Snippet (for a versatile wool fedora): Meet the [Hat Name] – your faithful companion for crisp mornings and golden hour adventures. Crafted from 100% Australian wool, its timeless silhouette and impeccable design are a nod to the confident woman who wears many hats. Features an adjustable inner band for that just-right fit, because feeling good is looking good. What story will your [Hat Name] tell?