Brand Tone

Caring, Empathetic, Trustworthy, Authoritative, Positive, Upbeat, Accessible, Friendly, Community-Oriented

Brand Values

• •Pet Well-being
• •Natural & Quality Ingredients
• •Efficacy
• •Trust & Transparency
• •Education
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (caring, trustworthy, positive, accessible, community-oriented) and values. Include examples of do's and don'ts for language, phrasing, and common responses. This ensures anyone writing for the brand understands the desired voice.
• •Focus on "Pet Parent" Language: Address the audience as loving pet owners. Use "your furry friend," "your companion," "pet parent," etc., to build connection and empathy. Speak to their desire to provide the best for their pets.
• •Highlight Benefits, Not Just Features: Instead of just saying "contains Omega-3s," explain "supports a shinier coat and healthier skin, so your pet feels as good as they look." Connect product features to tangible positive outcomes for the pet.
• •Maintain a Positive and Encouraging Stance: Even when addressing pet health issues, frame solutions positively. Focus on improvement, well-being, and the joy pets bring. Avoid fear-mongering or overly clinical language.
• •Engage Authentically: When responding to comments or creating interactive content, let the brand's caring and knowledgeable personality shine through. Personalize responses where possible and foster a genuine community feel. Always align with the core values of pet well-being and trust.

Social Perception

Positive, Appreciative, Community-Focused, Trustworthy

Copy Examples

• •Headline (Website/Ad): Give Your Best Friend Their Best Life. Naturally. Discover GigiVet's vet-formulated supplements for a happier, healthier pet.
• •Social Media Post (Instagram): Zoomies for days! 🐾 Seeing your furry friends thrive is what we live for. Our All-Natural Hip & Joint chews are designed to keep those tails wagging and adventures going. What happy habit does your pet love? Share below! #GigiVetPets #HappyJointsHappyPets #NaturalPetCare
• •Product Description Snippet (Calming Chews): Peaceful pup, happy home. ❤️ Our Calming Chews are crafted with natural botanicals to gently soothe your anxious companion during stressful times. Because a calm pet is a happy pet. Learn more and help them find their zen. #GigiVetCalm #PetWellness
• •Email Subject Line (Promotional): Unlock Your Pet’s Natural Vibrance ✨ + A Special Treat Inside!
• •Blog Post Intro: We all want what's best for our furry family members. But navigating the world of pet health can sometimes feel overwhelming. At GigiVet, we believe in making it simple and natural. That's why we partner with vets to create supplements you can trust, helping your pet shine from the inside out. Let's explore how...