Brand Tone

Elegant & Chic, Playful & Youthful, Approachable & Friendly, Quality-Conscious

Brand Values

• •Elegance & Style
• •Quality & Durability
• •Sustainability
• •Individuality & Personalization
• •Joy & Everyday Enhancement
• •Community

Best Practices

• •Embrace "Effortless Elegance": Consistently use language that evokes sophistication but also simplicity and ease. Words like "chic," "refined," "polished," "effortless," and "timeless" can be staples.
• •Highlight Parisian Influence Subtly: Weave in references to Parisian style or craftsmanship without overdoing it. Phrases like "inspired by Paris," "a touch of Parisian flair," or mentioning collaborations with Parisian ateliers can be effective.
• •Spotlight Quality and Sustainability: Regularly mention the high-quality, eco-friendly materials like cellulose acetate and the craftsmanship (e.g., "hand-finished," "designed to last"). This reinforces value beyond just aesthetics.
• •Maintain a Positive and Uplifting Voice: Frame products as solutions to enhance style and bring a little joy or confidence to the everyday. Keep the language optimistic and inviting.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok content can be more playful and trendy than a website description, the underlying values of style, quality, and Parisian charm should still be evident. Use visuals to support the tone consistently across platforms.

Social Perception

Fashionable & Trendy, High Quality, Aspirational yet Attainable, Associated with Self-Expression, Positive Engagement

Copy Examples

• •Instagram Post (Elegant & Chic): Unlock your inner Parisian. Our handcrafted acetate clips add that perfect touch of effortless elegance to any look. Discover the collection – link in bio. #mynameisgigiparis #parisianchic #hairaccessories #sustainablefashion
• •TikTok Video Caption (Playful & Youthful): Bad hair day? We don’t know her! 😉✨ Level up your look instantly with our new [Product Name] clip! Which color are you vibing with? #gigiparis #hairhacks #tiktokmademebuyit #hairtok #parisianstyle
• •Website Product Description (Quality-Conscious & Elegant): Experience the art of Parisian accessorizing with the 'Jeanne' comb. Meticulously crafted from eco-conscious cellulose acetate for lasting beauty and a gentle hold. Each piece features our signature hand-painted pink dot – a mark of gigi. quality. #handmadeaccessory #luxuryhair #sustainablestyle
• •Email Newsletter Snippet (Approachable & Community-Focused): Bonjour, Gigi Girls! ✨ Get ready to elevate your everyday style. Be the first to know about our new arrivals and exclusive offers. Plus, join the #GigiCuteClub for style tips and inspiration! Welcome to the family! #gigiparis #newcollection #insideraccess
• •Pinterest Pin Description (Aspirational & Stylish): Dreaming of Parisian streets and effortless style? Complete your vision with a touch of gigi. Our accessories are designed to inspire confidence and celebrate your unique charm. Pin your favorite looks! #parisianaesthetic #styleinspiration #hairgoals #mynameisgigiparis