Brand Tone

Joyful and Lighthearted, Friendly and Welcoming, Appreciative and Celebratory, Enthusiastic

Brand Values

• •Happiness and Joy
• •Quality
• •Creativity
• •Customer Satisfaction
• •Personalization/Uniqueness
• •Celebration of Life's Moments

Best Practices

• •Actively use vocabulary associated with joy, happiness, smiles, delight, charm, and whimsy.
• •Connect products to the feeling they evoke or the moment they celebrate.
• •Ensure all copy maintains a positive and helpful stance, reinforcing the brand's mission to spread happiness.
• •Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate, and address the customer directly.
• •Document key tone words, "words to avoid", and examples of on-brand sentences to ensure consistency across all communications.

Social Perception

Positive but Limited Visibility, Niche Appeal, Emerging Brand, Trustworthy

Copy Examples

• •Spark a little joy! ✨ Discover unique treasures and everyday smiles at Giggles and Goods. Quality finds that make life brighter.
• •Adorn your free spirit! Our 'Wanderer's Dream' Boho Necklace isn't just an accessory, it's a whisper of adventure and a touch of handcrafted happiness. Perfect for adding a little giggle to your everyday.
• •Guess what just landed? 😍 Fresh new goodies are here to make your heart (and your home!) happy. From charming decor to a little something special just for you. Come see what's new and let the giggles begin! #GigglesAndGoods #NewCollection #JoyfulFinds
• •A little treat (or two!) to make you smile! 😊 Our Happiness Sale is ON!
• •More than just a store, we're on a mission to deliver delight! Giggles and Goods brings you curated gifts, apparel, and decor that celebrate the little joys and big moments. Founded with a passion for spreading happiness, one giggle at a time!