Brand Tone

Sentimental and Heartfelt

Brand Values

• •Emotional Connection
• •Celebration of Relationships
• •Thoughtfulness
• •Creating Memories

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words like "heartfelt," "cherish," "unforgettable," "love," and "bond" to set the sentimental tone immediately.
• •Focus on the "Why," Not Just the "What": The copy should focus on why someone should give this gift (to express love, to create a memory) rather than just describing the product's physical features (e.g., "stainless steel," "18-inch chain").
• •Speak to the Relationship: Tailor the language to the specific relationship the product is for. Copy for a "Best Friend" gift should feel warm and appreciative, while copy for a "To My Wife" gift can be more romantic and intimate.
• •Use Storytelling: Frame the gift as part of a larger story. Use phrases like, "For every moment she made you smile..." or "A new chapter in your love story." This makes the purchase feel more significant.
• •Maintain a Warm and Approachable Voice: Use "you" and "your loved one" to create a direct and personal connection with the customer. Keep sentences clear, sincere, and easy to understand, avoiding overly complex or corporate language.

Social Perception

Giftyolove is perceived as a specialized online store for quick, yet emotionally impactful, gifts for special occasions. It's seen as a convenient and touching option for those looking to express feelings for loved ones. The brand projects an image of legitimacy through its professional online presence, but building trust is ongoing due to its newness and limited third-party reviews.

Copy Examples

• •Some feelings are too big for words. Let this necklace say it for you. The perfect way to remind her of the love that's always in your heart. Melt her heart—shop now.
• •She'll always be your little girl. Give her a gift that she can carry as a reminder of your endless love and support. Tag a daughter who has your whole heart. ❤️ #ToMyDaughter #FamilyLove
• •More than just a necklace, this is a promise. A symbol of the unbreakable bond you share, elegantly crafted and paired with a message straight from the heart. It’s not just a gift; it’s a memory waiting to be made.
• •A Gift That Speaks When You Can't Find the Words
• •They've been there for you through everything. Now, it's your turn to give them a reminder of how much they mean to you. Giftyolove: The perfect message for the perfect person.