Brand Tone

Professional, partnership-oriented, straightforward, and warm, with an emphasis on building trust and a hassle-free relationship.

Brand Values

• •Customization and Personalization
• •Quality Craftsmanship
• •Partnership and Support
• •Accessibility and Ease of Business

Best Practices

• •Maintain a Professional and Supportive Tone: Always address the user as a business partner, using encouraging, clear, and success-oriented language.
• •Highlight 'No-Risk' Benefits: Continuously emphasize the 'No Minimums, No Design Fees, No Setup Costs' policy to reduce barriers for new retailers.
• •Focus on Customization: Ensure every piece of copy underscores the brand's core strength of personalization using words like 'custom,' 'personalized,' 'branded,' and 'unique.'
• •Showcase Quality and Craftsmanship: Use descriptive language to convey durability and artistry, referring to the quality of materials and the engraving process.
• •Use Clear Calls to Action: Guide users toward the next desired step with obvious and easy-to-take actions, such as 'Register Now' or 'Explore the Collection.'

Social Perception

Positive, especially among B2B clients, who praise product quality, service, and efficiency. The broader brand is perceived positively for its unique, personalized products and craftsmanship, maintaining a good reputation despite limited BBB accreditation.

Copy Examples

• •Stop selling the same generic products. With GiftWorksPlus Wholesale, you can offer your customers beautifully engraved, personalized drinkware and gifts. No minimum orders, no setup fees. Register today and start creating your unique collection.
• •Your Partner in Custom Gifting. We provide the products, you create the brand. Explore our fully customizable items and elevate your retail space.
• •New Arrivals for Fall! Get ready for the holiday season with our latest collection of customizable tumblers and glassware. Our design team is ready to help you create exclusive products for your store. Let's make this season a memorable one for your customers.
• •The 40oz. Engraved Water Bottle is more than just a drink container; it's a blank canvas for your brand. Featuring a durable powder-coated finish and laser-engraved customization, this bottle is designed to impress. Offer your customers a product that's both practical and personal.
• •At GiftWorksPlus Wholesale, we believe in empowering retailers. That's why we offer a partnership built on trust, quality, and flexibility. With no hidden fees and a commitment to exceptional craftsmanship, we make it easy for you to offer unique, personalized products that your customers will love.