Brand Tone

Friendly, Approachable, Personable

Brand Values

• •Variety and Opportunity
• •Uniqueness
• •Accessibility

Best Practices

• •Lead with "Unique": Always emphasize what makes a product different. Use words like "one-of-a-kind," "personalized," "custom-made," "exclusive," and "hard-to-find" to reinforce the brand name and promise.
• •Focus on the "Why": Frame the product not just by its features, but by the emotional reason for the gift. The copy should focus on the joy of giving, the celebration of a milestone, or the thoughtfulness behind the purchase.
• •Maintain a Friendly & Approachable Tone: Use conversational language. Ask questions, use contractions (like "you're" and "it's"), and speak directly to the customer as a helpful friend, not a formal corporation.
• •Tell a Story: Every unique gift has a potential story. The copy should help the customer imagine that story. For example, "Imagine their face when they unwrap..." or "The perfect gift for the person who has everything."
• •Be Clear and Direct in Calls to Action (CTAs): While the tone is friendly, the instruction must be clear. Use action-oriented CTAs like "Shop the Collection," "Personalize Yours Today," "Find Your Unique Gift," and "Discover What's New."

Social Perception

Neutral and largely non-existent as a distinct brand, its identity is absorbed by the parent Modeltude Agency.

Copy Examples

• •Why settle for the same old gifts? Your search for something truly special ends here. From personalized treasures to one-of-a-kind finds, we believe every gift should have a story. What are you celebrating next? #GiftsRUnique #FindThePerfectGift #UnforgettablePresents
• •Capture a moment that's written in the stars. Our custom star maps are the perfect way to commemorate an anniversary, a birthday, or the night you first met. Each map is a unique snapshot of the cosmos, a gift as timeless as the sky itself. Your stars, your story.
• •Don't Be a Boring Gift-Giver. Find Unique Inside.
• •A birthday as unique as they are deserves a gift to match. Skip the generic gift cards and find something that says 'I get you.' Explore our collection of hand-picked, unique gifts and be the reason they smile big this year. Shop now for 10% off all birthday week orders!
• •Gifts R Unique was born from a simple idea: gifting should be fun, personal, and anything but ordinary. We got tired of seeing the same items on every shelf, so we dedicated ourselves to curating a collection of creative, quirky, and heartfelt gifts that you won't find anywhere else. We're here to help you celebrate the unique people in your life with presents that are just as special.