Brand Tone

Warm and Joyful, Personal and Heartfelt, Appreciative and Inspirational, Design-conscious and Quality-focused

Brand Values

• •Celebrating Everyday Life
• •Joy and Purpose through Design
• •Love and Connection
• •Homegrown and Authentic
• •Ethical and Conscious Sourcing
• •Customer Satisfaction

Best Practices

• •Infuse the core motto "Celebrate Every Day" into communications, using joyful, uplifting language.
• •Connect products to emotions of love, care, and thoughtfulness, showcasing the personal touch behind the brand through storytelling.
• •Use descriptive words conveying the premium nature, craftsmanship, and aesthetic appeal of the products (e.g., "boutique," "handcrafted," "beautifully designed," "premium quality").
• •Maintain a warm and approachable voice, ensuring language is friendly, welcoming, and personal, avoiding overly formal or corporate jargon.
• •Share the brand's story, its Indian roots, and the passion behind its creation. Use customer testimonials to build a sense of community and trust.

Social Perception

Positive Customer Experiences, Trusted Brand, Associated with Thoughtful Gifting, Appreciation for Design and Quality

Copy Examples

• •Headline: Make Every Day a Celebration! ✨ Body: Discover unique, handcrafted stationery and home decor that bring joy to your daily moments. From personalized journals to inspiring desk accessories, find your little piece of happy at giftsoflove.in. #CelebrateEveryDay #GiftsOfLoveIndia Call to Action: Shop Now & Spread Love
• •Headline: Thoughtfully Designed, Lovingly Made. ❤️ Body: At Gifts of Love, we pour our hearts into creating beautiful and functional pieces for your home and workspace. Each item is designed to inspire and delight. Call to Action: Explore Our Collections
• •Headline: More Than Just a Gift, It's a Ripple of Love. Body: Looking for a present that speaks volumes? Our curated selection of happy gifts, from elegant stationery to charming home accents, is perfect for showing you care. Because the best gifts come from the heart. Call to Action: Find the Perfect Gift
• •Headline: Your Story, Beautifully Told. ✍️ Body: Personalize your world with Gifts of Love. Our custom notebooks, mugs, and planners are designed to reflect your unique style. Create something truly special today. Call to Action: Personalize Your Joy
• •Headline: Bring Joy & Purpose Home. 🏡 Body: Elevate your space with our boutique home accessories and stationery. Designed in India with love, our products are crafted to make your everyday moments beautiful and meaningful. Call to Action: Discover Homegrown Happiness