Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Celebratory and Occasion-Focused, Trustworthy and Reassuring, Slightly Playful/Enthusiastic

Brand Values

• •Customer Satisfaction
• •Uniqueness and Personalisation
• •Quality
• •Accessibility/Affordability
• •Family-Oriented
• •Simplicity

Best Practices

• •Develop a "Brand Voice Chart": Outline key characteristics of your tone (e.g., Friendly, Helpful, Celebratory), with "Do's" and "Don'ts" for language, sentence structure, and word choice. For example, "Do: Use contractions like 'you're' and 'it's'. Don't: Use overly formal or technical jargon."
• •Prioritise "Easy and Simple": Ensure all copy, from product descriptions to checkout instructions, reflects the brand's core value of making things easy for the customer. Use clear, concise language and avoid complexity.
• •Focus on the Joy of Gifting: Frame product benefits around the happiness and connection they bring to both the giver and receiver. Use positive, emotive language.
• •Be Genuinely Helpful: In customer service communications, FAQs, and even product guides, maintain a helpful and supportive tone, aiming to resolve queries and make the customer journey smoother.
• •Incorporate Storytelling (Subtly): Weave in the "family-run" aspect or the "handmade" nature of certain products where appropriate to build connection and trust. Keep it authentic and brief. For instance, "From our family to yours, we hope this gift brings a smile."

Social Perception

Generally Positive, Appreciation for Customer Service (when good), Concerns about Consistency (Delivery/Communication), Seen as a Go-To for Specific/Niche Gifts

Copy Examples

• •Headline (Website Banner): "Find the Perfect Smile! Unique & Personalised Gifts for Everyone You Love. Free UK Delivery!"
• •Social Media Post (Instagram - with a picture of a personalised photo frame): "Making memories last a lifetime ✨ Our beautiful personalised photo frames are the perfect way to show you care. Easy to create, delightful to receive! Tap to shop & make someone's day! #GiftsMadeEasy #PersonalisedGifts #GiftIdeas #MakingMemories #ShopSmallUK"
• •Product Description Snippet (for an engraved watch): "More than just a timepiece, it's a treasured keepsake. Lovingly engraved with your special message, this watch makes a truly personal and unforgettable gift. Crafted for quality, designed for delight. Simple to order, a joy to give."
• •Email Subject Line (for a seasonal promotion): "🎁 Psst... Unforgettable Gifts Are Just a Click Away! (Plus, Free Delivery!)"
• •About Us Snippet (revised for warmth): "Welcome to Gifts Made Easy! We're a family-run business right here in the UK, and we absolutely love helping you find that *perfect* something for your special someone. We believe gift-giving should be a joy, not a chore, so we've curated a collection of unique and personalised treasures to make it simple and fun. Thanks for stopping by!"