Brand Tone

Friendly and Approachable, Modern and Chic, Thoughtful and Caring, Supportive (of local businesses), Slightly Playful/Enthusiastic

Brand Values

• •Supporting Local/Canadian Businesses
• •Quality and Curation
• •Customer Experience and Effortless Gifting
• •Ethical Production and Reusability
• •Thoughtfulness and Connection

Best Practices

• •Emphasize "Canadian" and "Local": Consistently highlight the support for Canadian artisans and businesses. This is a core differentiator and value.
• •Use Warm and Inclusive Language: Maintain a friendly, approachable, and caring tone. Avoid overly formal or transactional language.
• •Focus on the "Why" Not Just the "What": Explain the thoughtfulness behind the curation and the joy of giving/receiving a unique gift, rather than just listing products.
• •Maintain a Modern and Fresh Aesthetic in Visuals and Text: Ensure that the language reflects the chic and contemporary style of the gift boxes. Avoid clichés associated with older gift basket companies.
• •Inject Enthusiasm and Positivity: Let the passion for gifting and supporting local shine through with enthusiastic and positive phrasing, especially on social media.

Social Perception

Positive and Reliable, Supportive of Local Economy, Aesthetic and Modern, Excellent Customer Service, Community-Oriented

Copy Examples

• •Headline (Website/Social Media): Thoughtfully Curated, Beautifully Canadian. Discover Gift Boxes That Tell a Story.
• •Product Description Snippet: Spoil them (or yourself!) with our 'Artisan Sunrise' box, brimming with handcrafted goodies from Canada's finest makers. Because an ordinary Tuesday deserves extraordinary joy.
• •Instagram Caption: Sending a little piece of Canadian charm, one gorgeous gift box at a time. ✨ Who are you celebrating today? #GiftSmack #ShopLocalCanada #ModernGifting #CuratedWithCare
• •Corporate Gifting Email Subject: Elevate Your Corporate Gifting: Unique, Canadian-Made Impressions.
• •About Us Snippet: More than just gifts, we're a celebration of Canadian creativity. Gift Smack was born from a passion to make gifting effortless and meaningful, all while championing the incredible talents of local entrepreneurs. Let us help you share the love.