Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Warm, Personal, and Empathetic
Brand Values
- •Personalization & Uniqueness
- •Handcrafted Quality & Care
- •Emotional Connection & Meaning
- •Customer Focus & Trust
- •Affordability & Accessibility
- •Family-Oriented
Best Practices
- •Embrace Emotive Language: Use words that evoke feelings of warmth, care, love, and remembrance (e.g., "heartfelt," "cherished," "comfort," "joy," "special"). Align with the brand's statement that gifts are "a vessel of emotions."
- •Focus on Storytelling: Frame products not just as items, but as ways to tell a personal story or preserve a precious memory. Encourage customers to see the narrative power of personalized gifts.
- •Maintain a Personal & Approachable Voice: Write as if you're speaking to a friend. Use "you" and "we" to create a direct connection. Be responsive and empathetic in all communications, reflecting the "family-driven brand" ethos.
- •Highlight the "Handmade" and "Personalised" Aspects Consistently: Remind customers of the care, attention to detail, and unique craftsmanship that goes into each item. This reinforces the value and distinguishes the brand.
- •Develop Tone Guidelines for All Platforms: Ensure that whether it's a website description, an Instagram caption, a TikTok video script, or an email, the tone remains consistent. Provide examples and key "do's and don'ts" for anyone creating content.
Social Perception
The brand is seen as a go-to for unique, heartfelt, and personalized gifts, especially for special and memorial occasions.
Copy Examples
- •Keep their memory close with our new [Product Name]. Each one is handcrafted with the utmost care, designed to hold a cherished piece of their story. Because love endures, and so should the memories. Create your unique tribute today.
- •Years of love, laughter, and shared moments. Celebrate your unique journey with a [Product Name] as special as your story. Personalise it from the heart and let us craft a memory you’ll treasure forever.
- •From our family to yours, every piece we create at Crafted Memories is more than just a gift; it's a little bit of love, shaped by hand. Let us help you capture life's precious moments. What memory will you craft today?
- •Have a special idea in mind? We believe every gift should be as unique as the person receiving it. Chat with us about your custom creation – we’re here to listen and lovingly craft your vision into a beautiful reality.
- •This Valentine's, go beyond the usual. Gift a piece of your heart with a personalised treasure from Crafted Memories. Handmade with love, for the one you love. Explore unique ways to say 'I love you'.
AI for SEO-Optimized Listings
List smarter, rank higher, sell more—with AI
Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
Start your free trial
Cancel anytime. Only pay if you love it.