Brand Tone

Friendly, Celebratory, and Helpful

Brand Values

• •Quality and Craftsmanship
• •Customer Happiness
• •Personalization and Uniqueness
• •Efficiency

Best Practices

• •Lead with the Emotion: Start with the benefit to the customer (e.g., "Make their day unforgettable," "Celebrate every moment"). Focus on the memory or feeling the product creates, not just the product itself.
• •Use Celebratory Language: Incorporate positive and festive words like "sparkle," "celebrate," "magic," "unforgettable," and "special." Emojis like ✨, 🎉, and 🎂 can reinforce this tone on social media.
• •Highlight Key Values: Regularly mention core values in your copy, such as "hand-crafted," "quality materials," and "fast delivery," to build trust and reinforce brand promises.
• •Keep it Personal and Friendly: Address the customer directly using "you" and "your." Maintain a helpful, approachable tone, as if you are a friendly expert in creating special occasions.
• •Showcase Customer Happiness: Leverage user-generated content and positive reviews in your marketing. Share customer photos (with permission) and use quotes from reviews to provide social proof and build a community around the brand.

Social Perception

The brand is perceived as a reliable source for high-quality, personalized items that add a special touch to events like birthdays. It is seen as trustworthy and highly responsive, with overwhelmingly positive feedback regarding product quality, fast delivery, and excellent customer service.

Copy Examples

• •Make their next birthday unforgettable! ✨ Our new personalised gymnast cake toppers are here to add that perfect sparkle. Hand-crafted just for your little champion. Tap to shop and let's make some memories! #HandmadeWithLove #CakeTopper #PersonalisedGifts #BirthdayMagic
• •The Perfect Gift, Personalised for Them. Don't just give a gift, give a memory. From custom mugs for Dad's morning coffee to unique t-shirts for their special day, find something truly special at giftsandpartythings. Fast UK delivery. Shop now!
• •Celebrate Every Moment. Personalised gifts and party supplies, hand-crafted in Cambridge to make your occasion one-of-a-kind.
• •🎉 It's Party Time! Find the perfect personalised touches inside...
• •Start their day with a smile! This isn't just a mug; it's a reminder of a special moment. Perfect for birthdays, Father's Day, or just because, our high-quality ceramic mug features a glossy, vibrant print that won’t fade. Personalise it with their name to create a gift they'll treasure with every sip.