Brand Tone

Friendly, Approachable, Helpful, Service-Oriented, Community-Focused, Passionate, Enthusiastic, Curated, and Unique

Brand Values

• •Customer Satisfaction
• •Quality and Uniqueness
• •Community Support
• •Convenience
• •The Art of Gifting
• •Supporting Small Businesses

Best Practices

• •Always Be Welcoming and Positive: Start and end communications with a friendly and optimistic tone. Use words like "discover," "joy," "celebrate," "thoughtful," and "special."
• •Emphasize Helpfulness: Frame copy around how Giftology assists the customer (e.g., "Let us help you find...", "We make gifting easy by...", "Our experts can guide you...").
• •Highlight Uniqueness and Curation: Regularly mention the unique, handmade, or locally sourced nature of the products. Use phrases like "curated collection," "handpicked just for you," "one-of-a-kind."
• •Incorporate Community Language: When appropriate, mention East Longmeadow, local partnerships, or the joy of serving the local community to reinforce the store’s local identity.
• •Maintain a Consistent Voice Across Platforms: Whether it's a social media caption, website text, or in-store signage, ensure the language reflects the same friendly, helpful, and enthusiastic personality. Develop a simple style guide with key phrases and a "do/don't" list for tone.

Social Perception

Valued Local Retailer, Go-To for Unique Gifts, Helpful and Knowledgeable Staff, Community-Oriented, Excitement for New Location

Copy Examples

• •✨ Just unwrapped! ✨ This stunning [Product Name] from [Local Artist/Brand Name] has arrived at Giftology East Longmeadow! Perfect for [Occasion] or just to bring a little sparkle to someone's day. Swing by 78 Center Square – we’d love to help you find that perfect something! #GiftologyEL #ShopLocal #UniqueGifts #EastLongmeadow
• •Discover the Joy of Perfect Gifting. At Giftology East Longmeadow, we've curated a collection of unique treasures, local finds, and heartfelt gifts for every occasion. Let us help you make someone smile today! Free gift wrapping always included!
• •Hello [Customer Name], the holidays are just around the corner! 🎁 Let Giftology East Longmeadow take the stress out of your shopping. From cozy home accents to dazzling jewelry, find thoughtful gifts that truly show you care. Our little elves are here to help you pick and wrap!
• •Searching for that special gift in East Longmeadow? Giftology at Center Square Plaza is your new home for unique finds, handmade treasures, and brands you’ll love. We believe in the art of gifting – come experience the difference! #PerfectGift #SupportSmall #GiftIdeas
• •Stumped on a gift idea? 🤔 DM us who you're shopping for and their style, and our Gift-ologists will send you a personalized suggestion from our East Longmeadow store! Let's find something amazing together! #GiftHelp #GiftologyExperts #EastLongmeadowMA