Brand Tone

Friendly, approachable, passionate, casual, personal, and enthusiastic, balanced with a professional emphasis on product quality and safety compliance.

Brand Values

• •Quality and Performance
• •Customer-Centricity
• •Trust and Transparency
• •Passion for Fragrance

Best Practices

• •Always Be Passionate and Enthusiastic: Use vibrant, descriptive language. Instead of "This smells like lemon," try "Get a zesty burst of freshly-squeezed Italian lemons." Your love for the product should be infectious.
• •Lead with the "Strong & Long-Lasting" Benefit: This is your unique selling proposition according to customers. Make sure this benefit is mentioned or alluded to in most of your marketing copy, as it's a key reason people choose your brand.
• •Engage with Questions: On social media, end your posts with open-ended questions ("What scent makes you feel cosy?", "Which of these are you melting this weekend?"). This invites interaction and builds your community.
• •Incorporate "We" and "You": Use "we" to reinforce the personal, small-business feel ("We've just poured a fresh batch..."). Use "you" and "your" to speak directly to the customer and center the experience on them ("Transform your living room...").
• •Maintain a Friendly and Approachable Voice: Keep the tone conversational. Use emojis where appropriate to add personality. Avoid overly corporate or technical jargon. The goal is to sound like a friendly recommendation, not a hard sell.

Social Perception

Very positive. Perceived as a reliable source for strong, high-quality wax melts that offer good value. Seen as a trustworthy small business that cares about its products and patrons, leading to a loyal community.

Copy Examples

• •Stop and smell the... peonies! 🌸 Our new 'Midnight Peony' wax melt is here to fill your home with a touch of blooming elegance. Imagine a lush garden at dusk. Ready to transform your space? Tap to shop! #GiftOfScents #WaxMeltsUK #NewScent #HomeFragranceLover #PeonySeason
• •Your home looks beautiful, but how does it *smell*? ✨ Don't let a weak scent ruin the vibe. Our wax melts are famously strong and long-lasting, designed to fill every corner with luxurious fragrance. Find your new favourite scent today. #HomeInspo #ScentedWaxMelts #UKSmallBusiness #StrongScents
• •Autumn is Calling. Answer with Spice & Comfort. Wrap your home in the scents of the season. From spiced pumpkin to cosy cashmere, our new Autumn Collection is here to make your space a sanctuary of warmth. Hand-poured and packed with fragrance. #AutumnVibes #CosyHome #PumpkinSpice #GiftOfScents
• •Subject: We Missed You! Here’s a Little Something... Hi [Customer Name], we noticed it's been a while! Is your wax melt stash running low? We're still pouring the long-lasting scents you love. Here's a 10% off code for your next order: WELCOMEBACK10. Let's make your home smell amazing again! #FamilyRun #HandmadeWithLove
• •Visual: A split screen showing two different coloured wax melts. Text: Help us decide our next bestseller! What are you in the mood for? Poll Options: 🍓 Fruity & Sweet vs. 🌿 Fresh & Clean. #YouDecide #NewScents #WaxMeltAddict