Brand Tone

Helpful, Customer-Focused, Trustworthy, Conscious, Caring, Slightly Playful/Friendly

Brand Values

• •Customer Satisfaction
• •Quality
• •Uniqueness and Personalization
• •Ethical Responsibility
• •Small Business Charm

Best Practices

• •Maintain a customer-centric approach in all communications.
• •Highlight the unique and personalized aspect of the products.
• •Emphasize the ethical and sustainable initiatives of the brand, like the tree-planting program.
• •Use friendly and slightly playful language, avoiding overly formal or corporate tones.
• •Reinforce the brand's commitment to quality and customer satisfaction in every message.

Social Perception

Customers perceive the brand positively due to product quality, reliable delivery, unique offerings, and ethical practices like tree planting. The brand fosters a sense of connection and trust by emphasizing its small, independent business nature and valuing individual customer relationships.

Copy Examples

• •"We'll move Heaven and Earth to put it right for you" - Demonstrates a strong commitment to customer satisfaction.
• •"Make every occasion special" - Emphasizes the value of their products in creating memorable moments.
• •"Tee up the perfect gift for the golf lover..." - Uses playful language in product descriptions.
• •"A Tree Planted for every order" - Highlights their commitment to environmental responsibility.
• •"You'll never be treated like a digit on a corporate spreadsheet!" emphasizing valuing customer business.