Brand Tone

Heartfelt, sentimental, caring, personal, and celebratory.

Brand Values

• •Emotional Connection
• •Personalization
• •Memory Making
• •Thoughtful Gifting

Best Practices

• •Create a Brand Voice Style Guide: Document the brand's tone (Heartfelt, Personal, Celebratory) and values (Connection, Personalization, Memory). Include a list of "on-brand" words (e.g., cherish, memory, story, bond, celebrate) and "off-brand" words (e.g., cheap, discount, deal, fast). This guide will be the foundation for all writers.
• •Focus on the "Why," Not Just the "What": In all copy, lead with the emotional reason for the gift. Instead of "Buy our Custom Keychain with a photo," write "Keep a cherished moment with you always with our Custom Photo Keychain." The story and emotion should always come first.
• •Use Customer Stories (with Permission): Leverage the positive, emotional reviews from the website. Turn these testimonials into social media posts or email content. For example, "Sarah gifted this to her mom for her birthday, calling it 'the most meaningful gift she's ever received.' ❤️" This adds authenticity and reinforces brand values.
• •Align Customer Service Language: Ensure the brand's caring and personal tone extends to all customer interactions, especially when resolving issues. Train support staff to use empathetic and heartfelt language that reflects the brand voice, which can help bridge the gap in negative off-site perceptions.
• •Audit and Refresh Existing Copy: Regularly review all website pages, product descriptions, and automated emails (like order confirmations) to ensure they align with the defined brand tone. Rewrite any copy that feels too generic, transactional, or out of sync with the heartfelt voice.

Social Perception

Divided: highly positive on-site, emphasizing sentimental value, but critical off-site due to product quality and shipping issues, indicating a perception gap.

Copy Examples

• •More Than a Gift: A Reminder of Your Love Story
• •Carry a favorite memory wherever you go. ❤️ Turn a special moment into a daily reminder of the bond you share. Perfect for car keys, backpacks, or just because. Tap to create your own personalized treasure.
• •Keep your best friend close to your heart, always. Our custom pet necklace is more than just jewelry; it's a celebration of the unconditional love and joy they bring into your life. Elegantly crafted to feature their precious face, it's a tribute to your furry family member.
• •Give the Gift That Tells a Story.
• •From Our Hearts to Theirs. Create unique, personalized gifts that celebrate the moments and people you cherish most.