Brand Tone

Thoughtful & Caring, Conscious & Ethical, Curated & Quality-Focused, Modern & Accessible, Friendly & Approachable, Empowering

Brand Values

• •Making Better Gifting Accessible
• •Sustainability & Eco-Consciousness
• •Supporting Asian & Local Businesses
• •Impact-Driven
• •Quality & Curation
• •Customer Convenience
• •Transparency

Best Practices

• •Always Emphasize the "Good": Whether it's doing good for the planet, supporting good causes, or sending good wishes, ensure the "good" aspect of GiftGood is woven into the narrative. This reinforces the brand name and its core mission.
• •Spotlight the Makers & Their Stories: Continue to share the narratives of the Asian, women-led, and impact-driven brands you partner with. This adds depth, authenticity, and aligns with the values of conscious consumerism.
• •Use Warm, Inclusive, and Encouraging Language: The tone should feel like a helpful friend guiding someone to pick the perfect, meaningful gift. Avoid overly corporate or generic phrasing. Focus on connection and care.
• •Highlight Tangible Impacts: Instead of just saying "eco-friendly," mention specifics like "recycled packaging," "upcycled materials," or "carbon-neutral delivery" when applicable. This adds credibility to the sustainability claims.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used in captions, product descriptions, and ads aligns with the clean, modern, and warm aesthetic of the brand's visuals. Use consistent terminology for your services (e.g., "Build Your GiftGood Box," "Curated Gift Sets").

Social Perception

GiftGood is generally perceived positively as a modern, thoughtful, and ethical gifting platform, particularly in Singapore. They are seen as a go-to for unique and customizable gift boxes that support local and sustainable brands. Customers and media appreciate their commitment to social impact and highlighting women-led businesses. The convenience of their service, including fast delivery, is a recognized benefit. They are viewed as a reliable option for both personal and corporate gifting needs. Their focus on "Proudly Asian" brands gives them a distinct identity in the market.

Copy Examples

• •Headline: More Than Just a Gift, It's a Good Feeling. Body: Discover curated gift boxes filled with unique finds from Asian heartlands, supporting women-led businesses and sustainable practices with every thoughtful gesture. Send good, feel good. #GiftGood #ThoughtfulGifting #SupportLocalSG
• •Headline: Gifting That Gives Back. Body: Choose GiftGood and make an impact. Our eco-friendly gift sets champion Asian artisans and social enterprises. Easy to send, wonderful to receive, and kind to our planet. Explore sustainable joy. #SustainableGifting #EthicalChoices #ShopGiftGood
• •Headline: Tired of the Same Old Hampers? Body: So were we! GiftGood offers a fresh take on gifting. Build your own box or choose from our curated collections, all featuring quality products from inspiring, impact-driven Asian brands. Modern gifting, made easy. #CuratedGifts #GiftBetter #MeaningfulPresents
• •Headline: Celebrate Your Team, Consciously. Body: Elevate your corporate gifting with GiftGood. We partner with Asian women-led and eco-conscious brands to create memorable, high-quality gifts that reflect your company's values. Thoughtful, sustainable, impactful. Enquire for corporate solutions today! #CorporateGiftingAPAC #SustainableSwag #GiftGoodForBusiness
• •Headline: Unwrap Happiness, Sustainably. Body: From handcrafted treasures to delicious artisanal treats, every GiftGood box tells a story of passion and purpose. Support small businesses and make a difference with gifts that are as good for the soul as they are for the earth. #GiftGoodStories #ProudlyAsianBrands #EcoFriendlyLiving