Brand Tone

Heartfelt & Emotional, Personalized & Unique, Celebratory & Joyful, Helpful & Customer-Focused, Playful & Trendy (especially on TikTok)

Brand Values

• •Thoughtfulness
• •Quality
• •Personalization
• •Customer Satisfaction
• •Joy of Giving
• •Celebration
• •Family-Oriented

Best Practices

• •Emphasize Emotion: Always connect the product to the feeling it evokes or the relationship it celebrates. Use words that convey warmth, joy, love, and appreciation.
• •Highlight Personalization: When applicable, clearly state how a product can be customized and the unique value this brings. Use phrases like "made just for you," "your personal touch," or "a one-of-a-kind gift."
• •Focus on the "Goal" of the Gift: Tie back to the brand name by framing gifts as achieving a "goal" – the goal of making someone happy, celebrating a milestone, or showing appreciation.
• •Maintain a Positive and Uplifting Voice: Even when addressing practicalities, keep the language encouraging and optimistic. The overall experience should feel good.
• •Be Clear and Enthusiastic in Calls to Action: Encourage browsing and purchasing with inviting language, e.g., "Discover the perfect surprise," "Create your unique gift now," "Let's celebrate them!"

Social Perception

Positive for Product Quality & Service, Specialist in Football Gifts, Trustworthy, Good Value, Responsive

Copy Examples

• •Score a winning gift! ⚽️ Personalize this unique metal football card with their name, stats, and photo. More than a gift, it’s a tribute to their passion. Create a legendary keepsake today! #GiftGoals #FootballGifts #PersonalizedPerfection
• •Every medal tells a story of dedication. 🏅 Help them display their triumphs with pride! Our custom medal holders can be personalized with names, colors, and inspiring quotes. The perfect gift for the champion in your life. #ProudMoments #GiftGoalsUK #CustomGifts
• •Make their birthday unforgettable! ✨ From custom treasures to unique finds, Gift Goals helps you wrap up joy and send it their way. Because the best gifts come straight from the heart. Shop thoughtful presents now! #HappyBirthdayGift #UniqueFinds #CelebrateWithGiftGoals
• •Little Striker, Big Dreams! 🥅 Fuel their football passion with a gift that's just for them. Personalized shin pads, cool boot bags, or their very own team card – watch their eyes light up! Shop fun football gifts for kids. #FutureStar #KidsFootball #GiftGoals
• •The best part of a gift? The smile it brings. 😊 At Gift Goals, we're all about making those joyful moments happen. Discover thoughtfully curated presents that speak volumes. What story will your next gift tell? #JoyfulGiving #MeaningfulGifts #GiftGoalsExperience