Brand Tone

Heartfelt & Emotional, Personal & Thoughtful, Helpful & Supportive, Quality-Conscious & Craft-Oriented, Celebratory & Joyful

Brand Values

• •Personalization
• •Meaningful Connections
• •Quality & Craftsmanship
• •Customer Experience
• •Thoughtfulness & Care
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., heartfelt, personal, supportive, quality-focused), including a "do and don't" list for word choices and phrasing. Share this with anyone creating content.
• •Focus on "You" (the Gifter) and "Them" (the Recipient): Frame copy around the emotions and experiences of both giving and receiving a thoughtful gift. Use empathetic language that resonates with the desire to connect.
• •Tell Stories (Even Small Ones): Instead of just listing features, hint at the stories behind the gifts. For example, "For the day you met," "To celebrate their biggest achievement," "A reminder of your shared adventures." This reinforces the "meaningful connections" value.
• •Emphasize Uniqueness and Care: Consistently use words like "unique," "tailored," "custom," "handcrafted," "thoughtful," "cherished," and "special" to highlight the personal touch and quality commitment.
• •Maintain a Consistent Tone Across All Touchpoints: Ensure the heartfelt, personal, and supportive tone is present not just in marketing copy, but also in FAQs, customer service interactions (emails, chat), and any instructional content. This builds trust and reinforces the brand's values.

Social Perception

Limited Direct Perception. Potential Trust Issues. Positive Perception of Product *Type*. Inconsistent Information.

Copy Examples

• •Homepage Banner: More Than a Gift, It's a Memory. Craft a unique, personalized treasure that tells their story and warms their heart. Gifted Your Way – where meaningful connections come to life.
• •Product Description (Custom Star Map): Capture a moment that means the world. Our custom star maps beautifully chart the night sky of your special date – an anniversary, a birth, an engagement. A timeless reminder of a love written in the stars, crafted with care, just for them.
• •About Us Snippet: Tired of generic presents? So were we. Gifted Your Way was born from a desire to make every gift a heartfelt expression. We partner with artisans to bring your unique visions to life, making it effortless to show you care, deeply.
• •Email Subject Line for Occasion (e.g., Mother's Day): Make Mum's Day Unforgettable ❤️ Personalised Gifts She’ll Cherish.
• •Social Media Post (if active): What story will your gift tell? ✨ From custom home décor to engraved jewellery, we help you create presents that are as unique as your loved ones. Let's make something special together! #GiftedYourWay #PersonalisedGifts #ThoughtfulGifting #CherishedMemories