Brand Tone

Inspirational & Empowering, Urban & Street-Savvy, Authentic & Expressive, Community-Oriented & Connecting, Confident & Bold, Relatable & Approachable

Brand Values

• •Self-Expression
• •Individuality & Authenticity
• •Empowerment
• •Community & Connection
• •Urban Culture & NYC Pride
• •Resilience & Ambition
• •Inspiration

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether a social media caption or product description, reflects at least one of the brand's core values: self-expression, individuality, empowerment, community, urban pride, resilience, or inspiration.
• •Use "Gifted" Language Authentically: Incorporate the "gifted" theme and empowering language naturally. It should feel aspirational yet attainable, reminding customers of their inherent value and potential. Avoid overuse that could make it sound cliché.
• •Maintain an Urban & Authentic Voice: Keep the language grounded and real, reflecting its NYC street culture roots. Use contemporary slang where appropriate for the platform (especially TikTok) but ensure it aligns with the overall intelligent and aware brand persona. Think "street smart" and articulate.
• •Focus on "Connection" and "Expression": Highlight how the apparel helps individuals connect with others and express their inner selves. Use storytelling to show, not just tell, how the clothing makes an impact.
• •Balance Boldness with Inclusivity: While the brand is confident and makes bold statements, the underlying message is about a "common thread" that unites everyone. Copy should be bold enough to be empowering but inclusive enough that a diverse audience can identify with the message of being "gifted."

Social Perception

Statement-Making, Conversation Starter, Urban & Stylish, Good Quality & Value, Inspirational & Positive, Loyal Following

Copy Examples

• •NYC made. Globally inspired. Your story is unique, your voice matters. Wear it loud. Wear it proud. It’s time to be gifted. #GiftedApparelNYC #BeGifted #UrbanStreetwear #NYCFashion #ExpressYourself
• •That spark? That unique hustle? That’s your gift. Don’t just own it, wear it. Gifted Apparel NYC - Stitched with the soul of the city, designed for your story. #ItsTimeToBGifted #GiftedNYC #StreetStyle #BeYourself
• •From Bed-Stuy to the world. Gifted Apparel NYC brings you tees that do more than just look good – they speak your truth. Find the design that tells your story. Shop the collection and join the movement. #GiftedApparel #NYStateOfMind #StatementTees #UrbanFlair
• •WE ARE THE COMMON THREAD. Gifted Apparel NYC: Art. Style. Urban Flare. More than apparel, it's a statement. Discover the gifted side in you.
• •Be Unforgettable. Be Gifted. New Drops Inside! Hey [Customer Name], Life’s too short for boring clothes. Our latest collection just dropped, packed with fresh designs to help you stand out and speak up. Inspired by the streets of NYC, crafted for the gifted in all of us. Shop now and let your apparel do the talking.